Performance Marketing Manager

Mommy's Bliss; San Francisco (CA); Vor Ort; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

Mommy’s Bliss, based in San Francisco, is seeking a data-driven Performance Marketing Manager to lead Amazon advertising, optimize the digital shelf, and support website performance and SEO.

You will own campaigns, manage budgets, monitor ROAS, ACoS, TACoS, and partner with Sales and Brand teams to align launches and promotions. A strong analytics mindset and curiosity are essential.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in performance marketing, e-commerce, retail media, or digital marketing.
• Hands-on experience running Amazon Ads including Sponsored Products, Sponsored Brands, and Sponsored Display with ROAS/ACoS/TACoS targets.
• Experience managing Amazon advertising agencies and budgets with KPI accountability.
• Working knowledge of SEO, keyword research, and digital content optimization.
• Familiarity with Google Ads, Google Analytics 4, and relevant analytics tools.

Aufgaben

• Develop, execute, and optimize Amazon advertising campaigns to drive sales growth and maximize ROAS.
• Manage budgets, bidding, keyword targeting, and KPI performance (ROAS/ACoS/TACoS).
• Own Amazon Brand Store and optimize listings, including titles, bullets, and A+ Content.
• Monitor listing accuracy, pricing, Buy Box health, and competitive activity; address issues and growth opportunities.
• Collaborate with E-commerce Sales on promotions, launches, and GTM strategies.
• Manage external agencies and vendors; translate reports into actionable recommendations.
• Test new tactics and marketplace strategies to improve performance.

Kenntnisse

Amazon Ads optimization

Data-driven marketing

SEO & content optimization

Campaign analytics

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Google Analytics 4

Shopify

Amazon Vendor Central

Stackline

Jobbeschreibung

Mommy’s Bliss is seeking a data-driven, detail-oriented Performance Marketing Manager to drive e-commerce growth through Amazon marketplace management, paid media optimization, website performance, and search optimization.

Reporting to the Omnichannel Marketing Manager, this role will own Amazon advertising and digital shelf optimization while supporting website performance, SEO, and emerging answer engine optimization (AEO) initiatives. The ideal candidate is curious, self-motivated, analytically strong, and passionate about using insights, testing, and continuous learning to improve sales, conversion, and marketing efficiency.

Key Responsibilities

Amazon Marketplace Management (50%)

• Develop, execute, and optimize Amazon advertising campaigns to drive sales growth, improve conversion, and maximize return on advertising investment.
• Manage campaign budgets, bidding, keyword targeting, and performance against KPIs, including ROAS, ACoS, and TACoS.
• Own the Amazon Brand Store and optimize product listings, including titles, bullets, keywords, A+ Content, images, and video.
• Monitor listing accuracy, product availability, pricing, Buy Box health, and competitor activity; proactively address issues and identify growth opportunities.
• Partner with the E-commerce Sales Manager on promotions, product launches, and go-to-market strategies.
• Manage external agencies and vendors, evaluate performance, and translate reporting into actionable recommendations.
• Test new advertising tactics and marketplace strategies to improve performance and marketing efficiency.

Website, SEO & AEO Support (50%)

• Monitor website performance and support content management, product assortment, and optimization of the consumer experience.
• Execute SEO initiatives, including keyword research, content optimization, and improvements to organic search visibility and traffic.
• Contribute to AEO initiatives by improving content structure, product information, and structured data for AI-driven search and answer experiences.
• Partner with Brand Marketing and other stakeholders to coordinate campaigns, product launches, and consistent messaging across digital channels.
• Use analytics and testing to identify opportunities to improve website traffic, engagement, product discovery, and conversion.
• Stay current on digital marketing trends, search developments, advertising platform updates, and emerging optimization tools.

Analytics & Cross-Functional Collaboration

• Track, analyze, and report on advertising, website, and search performance, translating data into actionable business insights.
• Use a disciplined test-and-learn approach to improve campaigns, content, and digital experiences.
• Manage multiple projects and deadlines with strong attention to detail and operational discipline.
• Collaborate effectively with internal stakeholders and external partners to deliver marketing priorities and measurable results.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 3–5 years of experience in performance marketing, e-commerce, retail media, or digital marketing.
• Hands-on experience running Amazon Ads in the Amazon Ads Console, including Sponsored Products, Sponsored Brands, and Sponsored Display, with a track record of optimizing to ROAS, ACoS, and TACoS targets.
• Experience managing Amazon advertising agencies, including setting goals, reviewing performance, and holding agency partners accountable to KPIs.
• Experience managing an Amazon advertising budget, including annual planning, allocation across campaigns and ASINs, monthly pacing, and reporting results against targets.
• Working knowledge of SEO, keyword research, and digital content optimization.
• Familiarity with Google Ads, Google Analytics 4, and relevant analytics and marketing tools.
• Strong analytical, project management, communication, and organizational skills.
• Ability to interpret complex data, identify opportunities, and translate insights into action.
• A self-motivated, curious, and growth-oriented mindset with strong attention to detail.

Preferred

• Experience in CPG, vitamins and supplements, wellness, or baby care.
• Familiarity with Shopify, Amazon Vendor Central, Stackline, or similar platforms.
• Exposure to AEO, AI-driven search, structured data, or conversion optimization.
• Experience managing external agencies or vendors.

About Mommy’s Bliss

Mommy’s Bliss is committed to supporting families with products designed to help parents and caregivers navigate the everyday challenges of raising healthy, happy children. Our team is guided by the values of integrity, quality, collaboration, and compassion.