Performance Marketing Manager

Booster; Redwood City (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Booster in Redwood City is looking for a Performance Marketing Manager to boost direct-to-consumer revenue. This role involves driving e-commerce growth, optimizing conversion rates through A/B testing, and leading the digital marketing strategy.

The ideal candidate will work closely with various teams to ensure that all marketing initiatives align with Booster's brand ethos and effectively reach homeowners and tech enthusiasts.

Qualifications

• Strong analytical skills and a strategic mindset.
• Experience in driving e-commerce revenue.
• Ability to lead performance marketing strategies.

Responsibilities

• Partner with teams for rigorous A/B testing.
• Ensure alignment of campaigns with brand identity.
• Lead digital marketing strategy end-to-end.

Skills

Digital customer acquisition

E-commerce growth

Conversion Rate Optimization (CRO)

Cross-functional collaboration

Digital marketing strategy

Job description

About the Company

Founded by ex-Apple Product and Engineering leaders, ASSA ABLOY Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. At Level, we take a unique approach to designing products – one that shifts focus from what we make to how we make it and who we make it for. It is an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem. Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world‑class smart home experiences while maintaining the vision and design excellence that have always set us apart.

About the Role

We are seeking a highly analytical, strategic, and growth‑minded Performance Marketing Manager to accelerate our direct‑to‑consumer revenue. Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, e‑commerce growth, and performance strategy. Stepping into a well‑established DTC ecosystem, your mission will be to unlock our next phase of aggressive e‑commerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts.

Responsibilities

• Conversion Rate Optimization (CRO): partner with the e‑commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel.
• Cross‑Functional & Creative Collaboration: work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity.
• Performance Marketing Strategy: lead the end‑to‑end digital marketing strategy.