Chief Marketing Officer

GHOSTEK; New Jersey; On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Equity stake

Remote flexibility

Benefits

Job summary

GHOSTEK is seeking a hands-on Chief Marketing Officer to lead our marketing org and join the executive team. You’ll own strategy and execution, driving product initiatives and topline growth across paid, owned, and earned channels for DTC and marketplace growth (Amazon, Shopify, retail partners).

You’ll blend brand-building with a performance mindset, leading a lean team and partnering with product and supply chain to shape the roadmap and GTM plans. Equity available.

Qualifications

• 8+ years in marketing leadership with e-commerce/DTC exposure.
• Proven revenue growth through multi-channel campaigns.
• Strong analytics with CAC/LTV/ROAS insight.

Responsibilities

• Own topline revenue targets and marketing budget with clear ROI.
• Design and execute multi-channel campaigns across paid, owned, and earned.
• Optimize funnel from awareness to retention using data-driven insights.
• Collaborate with product and supply chain to launch new SKUs.
• Lead GTM strategy, pricing input, and launch campaigns.
• Build and mentor a lean marketing team and establish dashboards.

Skills

Marketing leadership

E-commerce experience

Performance marketing

Product launch

Data analysis

Team leadership

Tools

Meta

Google

TikTok

Amazon

Job description

About the Role

We are seeking a hands-on, results-driven Chief Marketing Officer to lead our marketing organization and serve as a core member of the executive team. This is a builder's role: you'll own the strategy and the execution, driving both new product initiatives and topline revenue growth through high-performing marketing campaigns across paid, owned, and earned channels. The ideal candidate combines brand-building instincts with a performance-marketing mindset — comfortable moving between big-picture positioning and the granular metrics that drive DTC and marketplace growth (Amazon, Shopify, retail partners).

Responsibilities

• Revenue & Growth
• Own topline revenue targets in partnership with the CEO; build and manage the marketing budget against clear ROI/CAC/LTV targets
• Design and execute multi-channel campaigns (paid social, search, email/SMS, influencer, affiliate) that scale customer acquisition profitably
• Optimize the full funnel — awareness through conversion and retention — using data to continuously improve performance
• Partner with product development and supply chain teams to identify, validate, and launch new product lines and accessory categories
• Lead go-to-market strategy for new SKUs, including positioning, pricing input, and launch campaigns
• Monitor market trends, competitor activity, and customer feedback to inform the product roadmap
• Brand & Positioning
• Define and evolve brand identity, voice, and visual standards across all channels
• Build a differentiated market position in a crowded, commoditized accessories category
• Oversee content strategy, creative direction, and packaging/unboxing experience
• Team & Operations
• Build, lead, and mentor a lean, high-output marketing team (in-house and/or agency partners)
• Establish reporting cadences and dashboards for the executive team and investors
• Manage relationships with key channel partners (Amazon, retail, distributors) on marketing co-op and promotional strategy

Qualifications

• 8+ years of marketing leadership experience, with at least 3+ years in e-commerce/DTC (consumer electronics or accessories experience strongly preferred)
• Proven track record of driving measurable revenue growth through marketing
• Deep expertise in performance marketing (Meta, Google, TikTok), email/SMS lifecycle marketing, and Amazon marketplace dynamics
• Experience launching new products from concept to market
• Strong analytical skills — fluent in CAC, LTV, ROAS, contribution margin, and cohort analysis
• Experience building and leading marketing teams in a small/lean organization
• Startup or growth-stage company experience preferred; comfortable wearing multiple hats

What We Offer

• Competitive base salary + performance bonus tied to revenue targets
• Equity/ownership stake in the company
• Autonomy to build and shape the marketing function from a senior level
• [Benefits, PTO, remote flexibility]

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.