E-commerce Performance Operator / Manager (On-site)

Helios WorldWide; Santa Monica (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Helios WorldWide seeks a data-driven E-commerce Performance Operator / Manager to own our digital storefront and growth marketing results in Santa Monica. You will drive customer acquisition, funnel optimization, and unit economics while overseeing media buying and retention initiatives.

Responsibilities include optimizing Shopify experiences, launching A/B tests, and building real-time dashboards to inform management.

Qualifications

• 3+ years of hands-on experience managing performance marketing and e-commerce operations for a DTC brand.
• Strong Shopify expertise, including apps and landing page builders.
• Analytical mastery to turn data into actionable decisions.
• Growth mindset with solid working knowledge of ad platforms and A/B testing.

Responsibilities

• Oversee paid acquisition channels and drive ROAS, MER, CAC, and LTV targets.
• Audit and optimize Shopify funnel, landing pages, and checkout flows.
• Launch and iterate on A/B tests for CVR and AOV.
• Build real-time dashboards and deliver weekly performance summaries.

Skills

Performance Marketing

E-commerce Operations

Analytics

Growth Mindset

Execution Focus

Tools

Klaviyo

Rebuy

Gorgias

Recharge

Unbounce

Replo

Job description

E-commerce Performance Operator / Manager

Location: Santa Monica, CA. On - site

Job Type: Full-time

Experience Level: 3+ years in direct-to-consumer e-commerce

Role Overview

We are looking for a data-driven, execution-focused E-commerce Performance Operator / Manager to take ownership of our digital storefront, growth marketing performance, and operational efficiency.

This role will be driving customer acquisition, funnel conversion, unit economics, and operational execution in charge of media buying, conversion rate optimization (CRO) and retention marketing.

Key Responsibilities

1. Performance Marketing & Customer Acquisition

• Oversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partners.
• Manage daily/weekly performance targets against ROAS, MER (Marketing Efficiency Ratio), CAC, and LTV.
• Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators.

2. Shopify Optimization & Funnel Management

• Continually audit and optimize the customer journey on Shopify (landing pages, PDPs, checkout, and upsell flows).
• Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate (CVR) and Average Order Value (AOV).
• Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns or offers.

3. E-commerce Operations & Unit Economics

• Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain reality.
• Partner with fulfillment/logistics to track shipping times, landed costs, and customer delivery satisfaction.
• Maintain rigorous oversight of unit economics, contribution margins, and platform/app fees.

4. Analytics & Reporting

• Build and maintain real-time performance dashboards (using Triple Whale, Northbeam, GA4, or BI tools).
• Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action items for management.

Key Qualifications & Skills

• 3+ years of hands‑on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand.
• Shopify Expertise: Deep familiarity with Shopify ecosystem, apps (Klaviyo, Rebuy, Gorgias, Recharge, etc.), and landing page builders.
• Analytical Mastery: Ability to crunch numbers, interpret attribution models, and turn raw data into profitable operational decisions.
• Growth Mindset: Strong understanding of ad platforms (Meta Ads Manager, Google Ads), attribution tools, and A/B testing methodologies.
• Execution Focus: Highly organized self‑starter who thrives in fast‑paced environments and can juggle high‑level strategy with day‑to‑day execution.

Nice-to-Haves

• Experience in Beauty, Apparel, CPG
• Basic HTML/CSS/Liquid knowledge for light Shopify theme tweaks.
• Experience managing retention channels (Email/SMS via Klaviyo or Attentive).