Performance Marketing Manager

Level Home Inc.; Redwood City (CA); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health, dental, and vision insurance

Generous Paid Time Off (PTO)

Complimentary Level Lock products

Job summary

Level Home Inc. is seeking a Performance Marketing Manager in Redwood City, California, to lead its DTC digital customer acquisition strategy. The ideal candidate will have over 5 years of experience in performance marketing, a strong analytical mindset, and expertise in managing ad campaigns across platforms such as Google and Meta. They will work cross-functionally to drive brand awareness and conversion rate optimization, supported by a competitive salary range of $135K-$165K, along with performance bonuses and comprehensive health benefits.

Qualifications

• 5+ years of experience in DTC performance marketing or growth marketing.
• Proven track record in accelerating e-commerce revenue.
• Hands-on expertise with ad platforms and analytics tools.

Responsibilities

• Design and implement A/B testing across landing pages.
• Manage the end-to-end digital marketing strategy.
• Utilize analytics tools for performance insights.

Skills

DTC performance marketing

digital acquisition

analytical skills

A/B testing

Google Ads

Meta Ads Manager

e-commerce analytics

customer journey mapping

budget management

Tools

Google Analytics (GA4)

Shopify

Job description

Founded by ex-Apple Product and Engineering leaders, ASSA ABLOY Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It's an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem. Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world‑class smart home experiences while maintaining the vision and design excellence that have always set us apart.

About the role

We are seeking a highly analytical, strategic, and growth‑minded Performance Marketing Manager to accelerate our direct‑to‑consumer revenue. Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, ecommerce growth, and performance strategy. Stepping into a well‑established DTC ecosystem, your mission will be to unlock our next phase of aggressive ecommerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts.

What You'll Do

• Conversion Rate Optimization (CRO): Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel.
• Cross‑Functional & Creative Collaboration: Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity.
• Performance Marketing Strategy: Lead the end-to-end digital marketing strategy for Level.co, managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, TikTok, Pinterest), Affiliate, and Display.
• Budget & KPI Ownership: Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV).
• Data & Analytics: Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team.
• Agency Management: Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level's aggressive growth goals.

Who You Are

• Experienced: 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces.
• Scale‑Proven: A proven track record of accelerating e-commerce revenue for a consumer brand.
• Technical Expert: Deep, hands‑on expertise with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) and e-commerce analytics tools (GA4, Shopify).
• Analytical Mastermind: You are deeply proficient with data, mastering attribution models and customer journey mapping. You know exactly which levers to pull to improve ROI.
• Brand Conscious: You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity.
• Collaborative Leader: You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights.

What We Offer

• Competitive base salary and performance‑based bonuses
• Comprehensive health, dental, and vision insurance.
• The agility and culture of a tech startup combined with the global scale and stability of ASSA ABLOY.
• Generous Paid Time Off (PTO) and paid holidays.
• Complimentary Level Lock products to seamlessly upgrade your own home!

Why Join Us?

• Work with a passionate team building one of the most design-forward brands in the smart home category.
• Gain hands‑on experience shaping the ecommerce experience for innovative hardware products used by customers around the world.
• Enjoy the flexibility of a fully remote team with occasional opportunities to collaborate in person.
• The salary range for this role is $135K-$165K, along with a performance bonus target, and we consider a broad scope of factors when making compensation decisions.
• In addition, we provide a comprehensive benefits package including paid time off, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees.

Level Home Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, disability or genetic information, sex, sexual orientation, gender identity, or national origin.