Performance Marketing Manager

Samuels & Associates; Massachusetts; Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee Assistance Program

Parental leave

Paid time off

Company holidays

Job summary

Samuels & Associates in Boston seeks a Performance Marketing Manager who thrives at the intersection of data, creativity, and strategy to build systems that fill buildings. This hybrid role is based in Fenway, with 3–4 days on-site, and offers a path to influence leasing velocity and financial outcomes across residential and commercial properties.

You'll own paid media, SEO/SEM, dashboards, and martech adoption—working with internal teams and external partners to maximize ROI and leasing results

Qualifications

• 3–5 years in growth, digital, or performance marketing; real estate experience preferred.
• Strong grasp of paid search, paid social, and programmatic channels.
• Proven SEO/SEM track record and vendor management experience.
• Analytical mindset with dashboards, attribution models, and performance data.
• Experience with marketing tech platforms, CRM systems, and analytics tools.
• Curiosity about AI-driven marketing tools and adoption leadership.
• Ability to juggle priorities in a fast-paced environment.

Responsibilities

• Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms.
• Lead SEO strategy to improve organic visibility across the portfolio.
• Own the full leasing funnel from click to signed lease with dashboards.
• Evaluate and implement martech/AI tools to boost targeting and efficiency.
• Manage budgets, agency relationships, and ROI-focused spending.

Skills

Growth marketing

Digital marketing

Performance marketing

Data analytics

Dashboards & attribution

MarTech adoption

CRM systems

AI-driven marketing

Prioritization under pressure

Tools

Google Ads

Meta/Programmatic

SEO/SEM

CRM platforms

Job description

Samuels & Associates is one of Boston's most recognized real estate developers and property managers, known for transformative mixed-use developments that shape the city's neighborhoods. We are looking for a Performance Marketing Manager who thrives at the intersection of data, creativity, and strategy, someone who doesn't just run campaigns, but builds the systems and insights that consistently fill buildings.

This is a high-impact, high-visibility role based in Fenway, one of Boston's most vibrant and fast-evolving neighborhoods. You will own performance marketing across our residential and commercialportfolio, with direct influence on leasing velocity, cost efficiency, and property-level financial outcomes. If you are energized by connecting marketing data to business results and want a seat at the table where those decisions are made, this role is built for you.

This position offers a hybrid schedule with 3–4 days on-site in Fenway, putting you at the center of the portfolio you are marketing and the teams you're supporting.

What You'll Own

Lead Generation & Digital Acquisition

• Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.
• Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors — including AI-driven discovery platforms.

Conversion Optimization & Analytics

• Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution — and translate the data into clear decisions.
• Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.
• Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.

What You Bring

• 3-5 years of experience in growth, digital, or performance marketing.Experience in real estate, residential property management, hospitality, or a related field preferred.
• Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising
• Proven success managing SEO/SEM strategies and external marketing vendors
• A strong analytical mindset -experience with dashboards, attribution models, and performance data
• Experience with marketing technology platforms, CRM systems, and analytics tools
• Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it
• The ability to manage competing priorities across a dynamic, fast-paced environment

Why This Role

• Amazing growth potential- position designed to expand in scope and responsibility as the business grows and as you demonstrate ownership and initiative.
• Make a major impact-your work directly influences leasing performance, occupancy, and financial outcomes at the property level.
• Work on Boston's most exciting portfolio- Samuels & Associates has shaped some of the city's most iconic mixed-use destinations with more to come!

Compensation

• Base Salary Range: $110,000 – $125,000, commensurate with experience

What We Offer

• Competitive base salary commensurate with experience
• Performance-based bonus eligibility
• Comprehensive medical, dental, and vision insurance
• Employee Assistance Program (EAP) for mental health and wellness support
• Paid parental leave
• Generous paid time off (PTO) policy
• Paid company holidays

Working Conditions

• Professional office setting located in the Fenway neighborhood of Boston, with regular interaction with on-site property and leasing teams across the portfolio
• Primarily sedentary role involving extended periods of computer use; ability to attend property site visits as needed
• Frequent collaboration with internal teams, external vendors, and agency partners via in-person meetings, video conferencing, and email

About Samuels:

Samuels & Associates (S&A) is a Boston-based real estate owner, developer, and property manager with a portfolio exceeding 5 million square feet spanning residential, office, retail, and hospitality. With another 3 million square feet actively in the pipeline, S&A isn’t just managing properties — we’re shaping the future of Greater Boston, one dynamic community at a time.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

S&A provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. S&A believes that diversity and inclusion among our teammates are critical to our success. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.