Performance Marketing Manager — Real Estate Growth (Hybrid)

Samuels & Associates; Massachusetts; Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee Assistance Program

Parental leave

Paid time off

Company holidays

Job summary

Samuels & Associates in Boston seeks a Performance Marketing Manager who thrives at the intersection of data, creativity, and strategy to build systems that fill buildings. This hybrid role is based in Fenway, with 3–4 days on-site, and offers a path to influence leasing velocity and financial outcomes across residential and commercial properties.

You'll own paid media, SEO/SEM, dashboards, and martech adoption—working with internal teams and external partners to maximize ROI and leasing results

Qualifications

• 3–5 years in growth, digital, or performance marketing; real estate experience preferred.
• Strong grasp of paid search, paid social, and programmatic channels.
• Proven SEO/SEM track record and vendor management experience.
• Analytical mindset with dashboards, attribution models, and performance data.
• Experience with marketing tech platforms, CRM systems, and analytics tools.
• Curiosity about AI-driven marketing tools and adoption leadership.
• Ability to juggle priorities in a fast-paced environment.

Responsibilities

• Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms.
• Lead SEO strategy to improve organic visibility across the portfolio.
• Own the full leasing funnel from click to signed lease with dashboards.
• Evaluate and implement martech/AI tools to boost targeting and efficiency.
• Manage budgets, agency relationships, and ROI-focused spending.

Skills

Growth marketing

Digital marketing

Performance marketing

Data analytics

Dashboards & attribution

MarTech adoption

CRM systems

AI-driven marketing

Prioritization under pressure

Tools

Google Ads

Meta/Programmatic

SEO/SEM

CRM platforms

Job description

Samuels & Associates in Boston seeks a Performance Marketing Manager who thrives at the intersection of data, creativity, and strategy to build systems that fill buildings. This hybrid role is based in Fenway, with 3–4 days on-site, and offers a path to influence leasing velocity and financial outcomes across residential and commercial properties.

You'll own paid media, SEO/SEM, dashboards, and martech adoption—working with internal teams and external partners to maximize ROI and leasing results