Performance Marketing Manager

Beyond Proper; Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Medical, Dental, Vision, and Life/ADD Insurance

401k with company match

Flexible and generous Paid Time Off policy

Merchandise Discount

Company Bonus

Pet Friendly and Pet Insurance

Onsite Gym (coming Summer 2026!)

Onsite EV Charging Stations

Pet Friendly

Onsite Gym

EV Charging

Job summary

A fashion-focused company in Boca Raton is seeking a Performance Marketing Manager to lead digital marketing efforts. The ideal candidate will have strong performance marketing experience, emphasizing data analysis and campaign optimization across Google Ads and social platforms. Responsibilities include managing paid channels, ensuring effective budget allocation, and transforming data into actionable insights. This role offers a collaborative environment aimed at enhancing brand visibility and empowering a women's lifestyle brand.

Qualifications

• 5+ years of hands-on performance marketing experience with a track record of results.
• Deep platform knowledge, especially Google Ads and Meta Ads Manager.
• Strong analytical skills and understanding of e-commerce KPIs.
• Experience with GA4 and multi-touch attribution models.
• Experience managing and optimizing multi-channel budgets—including multi-million annual investments—with an ability to allocate spend thoughtfully across platforms and partners.
• Strong analytical skills and understanding of e-commerce KPIs.
• Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others miss.
• A collaborative mindset and the ability to communicate clearly with internal teams and external partners.
• Analytical confidence paired with creativity and curiosity—our favorite combination.
• An interest in fashion, brand storytelling, or women's lifestyle (preferred but not required).
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Responsibilities

• Manage every paid channel confidently and optimize campaigns.
• Serve as the day-to-day digital partner for all paid programs.
• Analyze performance using various analytical tools.
• Allocate budgets to maximize performance while protecting margin and strengthening LTV.
• Stay ahead of best practices, trends, and channel shifts, turning insights into action.
• Serve as the day-to-day partner with Digital platform partners across all paid programs.
• Bring internal direction and storytelling to life through smart, performance-forward execution.
• Keep communication flowing between brand and each paid channel.
• Analyze performance using Northbrain, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting (Meta, Google, etc.).
• Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring.
• Decode attribution and incrementality to guide budget allocation and forecast accuracy.
• Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance.
• Translate brand storytelling into paid experiences that convert.
• Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution, and our digital-first go-to-market approach.
• Help shape creative briefs so assets are persuasive and on-brand.
• Submit creative requests and track needs across channels.
• Use AI-driven tools to refresh content, accelerate learning, and scale production intelligently.
• Identify what's working—and what needs a makeover—through constant testing and optimization.
• Build hypothesis-driven testing roadmaps.
• Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency.
• Share wins (and learning) back with internal teams, so our entire brand evolves together.

Skills

Performance marketing

Data analysis

Campaign management

Multi-channel budget optimization

Google Ads

Meta Ads Manager

CRO

Budget optimization

Cross-functional collaboration

Fashion/brand storytelling interest

Education

Bachelor's degree in marketing or related field

Tools

GA4

Shopify Plus

MMM tools

Shopify Plus

Job description

At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so we strive to attract the best in our industry. They have different life experiences and educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.

We're searching for a creative and data-obsessed Performance Marketing Manager who is a strategic, hands-on operator who can blend storytelling with serious results. We're looking for a marketer who's as comfortable with building campaigns as they are stepping back to understand the bigger business picture. You'll manage our paid channels end-to-end, partner closely with our digital partners, and collaborate across the brand, CRM, and social teams to turn insights into real results. This role is ideal for someone who enjoys delving into the details with platforms like Meta and Google, while also enjoying solving complex growth challenges.

Because you'll get to bring together everything you love - strategy, data, creativity, and trend-watching - to help elevate a brand that's all about empowering women to feel confident, vibrant, and effortlessly chic. You'll help shape the way we show up across every screen... and you'll see the impact of your work every single day.

This is the perfect role for someone who can glide effortlessly between creative briefs, budget spreadsheets, and platform dashboards all while keeping the brand chic, on-trend, and undeniably Boston Proper.

Key Responsibilities:

• Manager Every Paid Channel Like A Pro
  • Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and emerging formats.
  • Operate confidently within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands-on daily.
  • Develop testing frameworks for audiences, creative, ad experiences, and bid strategies.
  • Allocate budgets with confidence and precision-maximizing performance, protecting margin, and strengthening LTV without losing style.
  • Stay ahead of best practices, trends, and channel shifts, turning insights into action.
• Own the Partner Relationship (And Make It Look Easy)
  • Serve as the day-to-day partner with the Digital platform partners across all paid programs.
  • Bring internal direction and storytelling to life through smart, performance-forward execution.
  • Keep communication flowing between what's happening inside the brand and what's happening inside each paid channel.
• Turn Data Into Decisions
  • Analyze performance using Northbrain, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting (Meta, Google, etc.).
  • Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring.
  • Decode attribution and incrementality to guide budget allocation and forecast accuracy.
  • Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance.
• Elevate Creative Through a Performance Lens
  • Translate brand storytelling into paid experiences that convert.
  • Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution, and our digital-first go-to-market approach.
  • Help shape creative briefs so our assets are as persuasive as they are pretty.
  • Submit creative requests and track needs across channels.
  • Use AI-driven tools to refresh content, accelerate learning, and scale production intelligently.
  • Identify what's working-and what needs a makeover-through constant testing and optimization.
• Test, Learn, Repeat
  • Build hypothesis-driven testing roadmaps.
  • Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency.
  • Share wins (and learning) back with internal teams, so our entire brand evolves together.

Experience/Requirements:

• Bachelor's degree in marketing or related field
• 5+ years of hands-on performance marketing experience with a track record of results
• Deep platform knowledge—especially Google Ads and Meta Ads Manager
• Experience with GA4 and multi-touch attribution models
• Experience managing and optimizing multi-channel budgets—including multi-million annual investments—with an ability to allocate spend thoughtfully across platforms and partners
• Strong analytical skills and understanding of e-commerce KPIs
• Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others miss
• A collaborative mindset and the ability to communicate clearly with internal teams and external partners
• Analytical confidence paired with creativity and curiosity—our favorite combination
• An interest in fashion, brand storytelling, or women's lifestyle (preferred but not required)
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment

Company Benefits:

• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Friendly and Pet Insurance
• Onsite Gym (coming Summer 2026!)
• Onsite EV Charging Stations