Performance Marketing Associate

campus; United States; Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) match

Equity grant

Hybrid work schedule

Job summary

Campus is building a strong marketing function to drive student acquisition. This Sr. Performance & Lifecycle Marketing role will hands-on manage paid campaigns on Meta and Google, pull reports, optimize campaigns, and cross-functionally coordinate across teams to support enrollment goals.

Expect heavy use of AI tools, data-driven decisions, and fast-paced execution. Ideal candidates bring 3+ years in paid social/search, GA4 proficiency, and a track record of translating data into actionable ad

Qualifications

• 3+ years of hands-on experience managing paid social and paid search campaigns.
• Ability to translate paid social learnings into ad ideas for brand/creative teams.
• Strong working knowledge of GA4; capable of creating reports and interpreting data.
• Experience with conversion tracking and optimizing the funnel.
• Comfortable working with data and turning numbers into recommendations.

Responsibilities

• Manage and optimize paid campaigns for select programs across paid social and paid search.
• Pull and interpret campaign performance data; surface insights and collaborate with creative and lifecycle teams on testing, targeting, and budgeting.
• Coordinate with lifecycle and social teams to support enrollment and application goals.
• Contribute to GTM media plans for new programs.
• Identify opportunities across the funnel to improve conversion rates.

Skills

Paid social

Paid search

GA4 reporting

Conversion tracking

Data analysis

Cross-functional collaboration

Detail oriented

Tools

Meta Ads Manager

Google Ads

Job description

About The Role

Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition - you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction. This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.

You're Excited About This Opportunity Because You Will...

• Manage and optimize paid campaigns for select programs across paid social and paid search under direction of the Sr. Manager, Performance & Lifecycle Marketing
• Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
• Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
• Support GTM media plans for new programs
• Contribute to conversion rate goals by identifying opportunities across the funnel

We're Excited About You Because...

• 3+ years of experience with paid social and paid search - you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy at arm's length
• Experience translating paid social learnings into ad ideas for a brand/creative team
• Strong working knowledge of GA4 - you can create reports and know what the data means
• Strong working knowledge of conversion tracking
• Comfortable working with data and translating numbers into clear recommendations
• Detail-oriented, organized, and able to move fast across multiple programs at once

Strong plus

• Experience in a consumer-facing, enrollment-driven, or SaaS environment
• Familiarity with lifecycle/CRM marketing coordination
• Hands-on experience with setting up conversion tracking

What You'll Get

• A compensation package that includes a base salary ($100,000 - $110,000) + equity grant
• Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
• Medical, dental, and vision insurance
• 401(k) match
• Fertility benefits via Carrot
• Flexible Time Away + paid holidays
• In-office lunches for our NY Office (did we mention, we're dog friendly?)
• Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
• Social events - happy hours, birthday celebrations, holiday parties, & more!
• Opportunity to make an impact - you'll be an integral player in bringing our vision to life
• Where we're located: Tribeca, NY