Performance Marketing Lead: SEO, SEM & Affiliate

City Auto Glass, inc.; Columbus (OH); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Weekly pay + bonus

401(k) match

Medical coverage

PTO + holidays

Tuition reimbursement

Job summary

Safelite Group, Inc. is seeking a Manager, Performance Marketing to lead SEO, SEM, AEO and affiliate efforts, collaborating with our media agency and internal analytics and finance teams to optimize campaigns and drive conversions.

You will partner with product and IT for Safelite.com SEO/AEO improvements and manage vendor relationships including Microsoft Advertising, BrightEdge, Yext and Yelp. With 4–6 years of relevant experience and strong analytics, you will mentor a small team, develop

Qualifications

• Bachelor's degree or equivalent work experience.
• 4–6 years of relevant experience in performance marketing.
• Experience managing local listings and SEO/AEO efforts is preferred.

Responsibilities

• Lead, own and plan the SEO program through strategic initiatives and updates.
• Grow and optimize paid search and affiliate programs with testing.
• Manage vendor relationships with Microsoft reps, BrightEdge, Yext and Yelp.
• Partner with analytics teams to assess channel impact and KPIs.
• Build and manage roadmaps for paid search, SEO and affiliate programs.
• Lead and mentor a small team and collaborate with product/IT for CMS updates.

Skills

SEO

SEM

AEO

Analytics

Vendor management

Leadership

Education

Bachelor's degree

Tools

Microsoft Advertising

BrightEdge

Yext

Google Analytics

SA360

Job description

Safelite Group, Inc. is seeking a Manager, Performance Marketing to lead SEO, SEM, AEO and affiliate efforts, collaborating with our media agency and internal analytics and finance teams to optimize campaigns and drive conversions.

You will partner with product and IT for Safelite.com SEO/AEO improvements and manage vendor relationships including Microsoft Advertising, BrightEdge, Yext and Yelp. With 4–6 years of relevant experience and strong analytics, you will mentor a small team, develop