Performance Marketing Manager

City Auto Glass, inc.; Columbus (OH); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Weekly pay + bonus

401(k) match

Medical coverage

PTO + holidays

Tuition reimbursement

Job summary

Safelite Group, Inc. is seeking a Manager, Performance Marketing to lead SEO, SEM, AEO and affiliate efforts, collaborating with our media agency and internal analytics and finance teams to optimize campaigns and drive conversions.

You will partner with product and IT for Safelite.com SEO/AEO improvements and manage vendor relationships including Microsoft Advertising, BrightEdge, Yext and Yelp. With 4–6 years of relevant experience and strong analytics, you will mentor a small team, develop

Qualifications

• Bachelor's degree or equivalent work experience.
• 4–6 years of relevant experience in performance marketing.
• Experience managing local listings and SEO/AEO efforts is preferred.

Responsibilities

• Lead, own and plan the SEO program through strategic initiatives and updates.
• Grow and optimize paid search and affiliate programs with testing.
• Manage vendor relationships with Microsoft reps, BrightEdge, Yext and Yelp.
• Partner with analytics teams to assess channel impact and KPIs.
• Build and manage roadmaps for paid search, SEO and affiliate programs.
• Lead and mentor a small team and collaborate with product/IT for CMS updates.

Skills

SEO

SEM

AEO

Analytics

Vendor management

Leadership

Education

Bachelor's degree

Tools

Microsoft Advertising

BrightEdge

Yext

Google Analytics

SA360

Job description

A Brief Overview

The Manager, Performance Marketing will focus on Safelite's performance media channel acquisition strategy, focusing on driving consumers down the funnel to drive conversion through our direct response programs in paid search, traditional organic search, answer engine optimization organic search, and affiliate. This role manages and executes activities including AEO, SEO, SEM and affiliate day-to-day account management, optimization, and maintenance. They will work in tandem with our media agency and internal analytics and finance teams to analyze performance of the campaigns and provide recommendations for improvement. Additionally, this role partners closely with the product and IT teams for Safelite.com implementation and improvement for SEO/AEO activities. This role is responsible for vendor management and success across several partners including but not limited to Yelp, Yext, Yotpo, BrightEdge, Profound and Microsoft Advertising Services.

Expected Work Location (In Office)

It is expected that you will primarily perform work at the Safelite Home Office (7400 Safelite Way, Columbus, OH 43235). You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Reports To

Director, Performance Marketing

What you will do

• Lead, own and plan the SEO program through strategic initiatives, technical updates, content additions or updates and local management. Update key stakeholders and cross-functional partners on improvements and/or setbacks.
• Plan, execute, and lead reputation management for Safelite’s owned properties (e.g. Google, Yelp, Yotpo ratings and reviews)
• Own and manage Safelite's vendor relationships with Microsoft reps, BrightEdge, Yext and Yelp
• Grow and optimize paid search program through standard optimizations and innovative testing, including structure, bidding, ad creative, landing page tests, Google betas, etc
• Lead, own and plan the affiliate marketing program through standard and innovative testing, including partner acquisition, ad creative/media type, payout structures, etc.
• Partner with internal and external analytics teams to assess channel success and impact on business. Identify and report against identified key performance indicators.
• Build, own and manage paid search, SEO and affiliate roadmaps.
• Lead and mentor a small team, fostering curiosity, collaboration and professional growth. Establish clear expectations, review performance and support development.
• Collaborate with internal product and development teams on larger CMS updates, page structure changes, additions and tests
• Proactively look for expansion & optimization opportunities on a regular basis and stay current in the channels’ landscapes and make innovative recommendations
• Performs other duties as assigned
• Complies with all policies and standards

Qualifications

Requirements:

• Bachelor's Degree or equivalent work experience
• 4-6 years of relevant experience
• Experience managing local listings in Google Business Profiles, Yext, or a related platform
• Familiarity in landing page optimization and A/B testing methodologies
• 1-3 years of people leadership experience

Preferred:

• Bachelor's Degree in marketing, communications or business
• HTML coding experience

Skills and Abilities

• Knowledge of paid search, organic and affiliate channel best practices
• Proven track record of delivering qualified conversion traffic and media budget management
• Strong analytics skills with the ability to drive meaningful action from large data sets and present insights
• Excellent interpersonal and verbal communication skills, with the ability to collaborate across teams and successfully communicate analytic results, insights, and resulting business implications to non-technical business partners
• A proactive mindset with a passion for staying current with digital marketing trends and emerging technologies, eager to apply new techniques and tools to enhance performance.
• Excellent attention to detail and ability to multi-task and prioritize responsibilities
• Google Certified – knowledge and experience with relevant media tools such as Google Analytics, SA360, affiliate marketing partners and platforms and Google search console
• Ensures Accountability - Holds self and others accountable to achieving results. This involves setting clear goals, monitoring progress, and addressing performance issues promptly.
• Ability to lead and develop a team, providing ongoing guidance and support and fostering a culture of continuous improvement

What You Will Get:

• Competitive weekly pay and bonus opportunities.
• Total job benefits valued at more than $10k*. This includes a 401(k) plan with company matching, medical coverage plans customized to suit your needs and a commitment to work/life balance through our paid time off (PTO) programs, company holidays and paid volunteer days.
• Up to $5,250 in tuition reimbursement per year.
• View all our health, wealth and life offerings at www.safelitebenefits.com

#LI-NO1

This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not, and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job’s essential duties because of an ADA disability.

Other qualifications may be required to ensure employment eligibility in accordance with local laws, regulations and with Safelite Group, Inc. policies and practices.

Diversity: Safelite welcomes everyone. We value our diverse workforce and suppliers, and we’re proud to be an equal opportunity employer. Learn more at Careers http://safelite.com/Careers

Benefit amounts are estimates only. Actual values will depend on benefit elections during enrollment.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job’s essential duties because of an ADA disability.