Performance Marketing Lead — Remote Brazil, AI Growth

Jobgether; United States; Remote; USD 180,000 - 290,000; Full time

Benefits offered by this job

Fully remote work

Generous PTO

Autonomy and ownership

Growth opportunities

Hands-on technical scope

AI-driven tools

Cross-functional collaboration

Hospitality industry exposure

Performance-driven culture

Job summary

Jobgether is seeking a Head of Performance Marketing to lead paid acquisition for guests and homeowners, with a multimillion-dollar annual budget. The role focuses on end-to-end funnel optimization, analytics, and scalable marketing infrastructure across multiple channels.

You will own attribution, offline conversions, and CRM integrations (Salesforce), while expanding hotel ads and metasearch initiatives. Remote work outside the United States is supported.

Qualifications

• At least 8 years of experience in performance marketing, including 3+ years managing annual paid media budgets of at least $2 million.
• Recent hands-on experience managing advertising accounts within the past 12 months, with a proven record of improving underperforming acquisition funnels and scaling successful campaigns.
• Strong practical experience rebuilding analytics and tracking infrastructure (GTM, GA4, Meta Conversions API, Google enhanced conversions).
• Experience implementing offline conversion imports from a CRM (ideally Salesforce).
• Familiarity with BigQuery or a comparable data warehouse; SQL proficiency is a strong advantage.
• Demonstrated experience with incrementality testing, attribution analysis, and evaluating advertising metrics reliability.
• Proven CRO and experimentation track record with revenue improvements.

Responsibilities

• Own paid acquisition strategy for guests and homeowners, managing a substantial annual advertising budget and scaling investment as opportunities justify.
• Rebuild and optimize the acquisition funnel from impressions to bookings or homeowner agreements, including targeting, messaging, and landing pages.
• Develop and maintain reliable web and server-side tracking across GTM, Segment, GA4, and custom booking flows.
• Connect Salesforce data to ad platforms for offline conversions and feed back into optimization.
• Establish trusted attribution methods and conduct holdout, lift, and geographic testing.
• Manage campaigns across Google Search, Performance Max, Demand Gen, Microsoft Advertising, Meta, and LinkedIn.
• Develop and scale hospitality advertising (hotel ads, metasearch, OTA).
• Plan, execute, and measure offline marketing like OOH and direct mail.
• Collaborate with Product and Engineering on CRO and AI-powered landing page updates.
• Build and maintain marketing dashboards in BigQuery to track CAC, ROAS, and other KPIs.
• Own monthly budget pacing and forecasting to guide investment decisions.
• Establish QA standards, weekly performance reviews, and consistent naming conventions.
• Automate budgeting, alerts, and reporting; document programs and workflows.
• Incorporate AI tools to accelerate analysis, campaign development, and experimentation.

Skills

Performance marketing

Budget management

Analytics & tracking

CRM integration

SQL / BigQuery

Attribution testing

CRO

US market experience

AI tools usage

English fluency

Job description

Jobgether is seeking a Head of Performance Marketing to lead paid acquisition for guests and homeowners, with a multimillion-dollar annual budget. The role focuses on end-to-end funnel optimization, analytics, and scalable marketing infrastructure across multiple channels.

You will own attribution, offline conversions, and CRM integrations (Salesforce), while expanding hotel ads and metasearch initiatives. Remote work outside the United States is supported.