Performance Marketing Lead, Music Tech Growth

ION® Audio; Cumberland (RI); On-site; USD 100,000 - 150,000; Full time

Job summary

inMusic is seeking a Paid Media Lead to shape and execute performance marketing strategy across its brand portfolio. The role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels such as paid social, search, display, video, and retargeting.

The successful candidate will work with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to scale repeatable paid media programs, forecast budgets, and

Qualifications

• Strong analytical skills and comfort using measurement frameworks, reporting tools, attribution models, A/B testing, incrementality concepts, and campaign-level performance data.
• Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar performance platforms.
• Budget ownership or budget pacing experience, with sound judgment around investment trade-offs and performance forecasting.
• Clear communication skills, with the ability to explain recommendations to both marketing specialists and senior stakeholders.
• Interest in music technology, creator tools, audio products, or the culture of music creation.

Responsibilities

• Define and execute paid media strategies supporting acquisition, conversion, lifecycle, launch, and revenue goals.
• Plan, launch, optimize, and measure campaigns across web, shop, and product-led journeys.
• Own campaign performance reporting, testing, and optimization recommendations.
• Collaborate with cross-functional teams to improve campaign effectiveness and customer experience.

Job description

inMusic is seeking a Paid Media Lead to shape and execute performance marketing strategy across its brand portfolio. The role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels such as paid social, search, display, video, and retargeting.

The successful candidate will work with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to scale repeatable paid media programs, forecast budgets, and