Paid Media Lead

inMusic Brands, Inc.; Cumberland (RI); On-site; USD 90,000 - 120,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Paid Media Lead in Cumberland, RI to shape and execute performance marketing strategy across the inMusic ecosystem.

You will own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels including paid social, search, display, and video. The ideal candidate combines analytical rigor with practical campaign expertise, has experience managing budgets, and can translate insights into actionable plans that

Qualifications

• Experience building and optimizing paid media programs across multiple channels.
• Strong analytical skills with measurement frameworks and A/B testing experience.
• Ability to translate performance insights into actionable campaigns and ROI improvements.

Responsibilities

• Define and execute paid media strategies that support acquisition, conversion, lifecycle, and revenue goals.
• Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web and product journeys.
• Own campaign performance reporting, testing plans, forecasting, and optimization recommendations.
• Develop experimentation plans across audiences, creative, messaging, landing pages, funnel stages, and attribution.

Skills

Paid media optimization

Analytics & measurement

Cross-functional collaboration

Budget management

Strategic thinking

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

Job description

Paid Media Lead

Department: Ecommerce, Web & Digital Marketing

Employment Type: Full Time

Location: Cumberland, RI

Description

We are looking for a Paid Media Lead to help shape and execute performance marketing strategy across the inMusic ecosystem. This role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels that may include paid social, search, display, video, retargeting, and full-funnel performance programs. The right candidate will combine analytical rigor, practical campaign expertise, and a creator-first understanding of how music technology audiences discover, evaluate, and purchase products.

What You'll Do

• Define and execute paid media strategies that support acquisition, conversion, lifecycle, launch, and revenue goals across relevant inMusic brands and digital properties.
• Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web, shop, and product-led customer journeys.
• Own campaign performance reporting, test planning, forecasting, and optimization recommendations.
• Develop practical experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality.
• Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience.
• Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio.
• Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality, clear priorities, and accountable execution.

What You Bring

• Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar performance platforms.
• Strong analytical skills and comfort using measurement frameworks, reporting tools, attribution models, A/B testing, incrementality concepts, and campaign-level performance data.
• Ability to translate performance insight into practical action plans that improve acquisition efficiency, revenue, conversion, retention, and ROI.
• Experience working cross-functionally with marketing, web/e-commerce, analytics, creative, content, product, and external partners.
• Budget ownership or budget pacing experience, with sound judgment around investment trade-offs and performance forecasting.
• Clear communication skills, strong attention to campaign quality, and the ability to explain recommendations to both marketing specialists and senior stakeholders.
• Interest in music technology, creator tools, audio products, or the culture of music creation.

Why Join Us

• Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
• Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
• Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.