Paid Media Lead for Creator Ecosystem Growth

inMusic Brands, Inc.; Cumberland (RI); On-site; USD 90,000 - 120,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Paid Media Lead in Cumberland, RI to shape and execute performance marketing strategy across the inMusic ecosystem.

You will own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels including paid social, search, display, and video. The ideal candidate combines analytical rigor with practical campaign expertise, has experience managing budgets, and can translate insights into actionable plans that

Qualifications

• Experience building and optimizing paid media programs across multiple channels.
• Strong analytical skills with measurement frameworks and A/B testing experience.
• Ability to translate performance insights into actionable campaigns and ROI improvements.

Responsibilities

• Define and execute paid media strategies that support acquisition, conversion, lifecycle, and revenue goals.
• Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web and product journeys.
• Own campaign performance reporting, testing plans, forecasting, and optimization recommendations.
• Develop experimentation plans across audiences, creative, messaging, landing pages, funnel stages, and attribution.

Skills

Paid media optimization

Analytics & measurement

Cross-functional collaboration

Budget management

Strategic thinking

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

Job description

inMusic Brands, Inc. is seeking a Paid Media Lead in Cumberland, RI to shape and execute performance marketing strategy across the inMusic ecosystem.

You will own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels including paid social, search, display, and video. The ideal candidate combines analytical rigor with practical campaign expertise, has experience managing budgets, and can translate insights into actionable plans that