Performance Marketing Lead: Google & Microsoft (Remote)

Ruby Labs Ltd; United States; Remote; USD 120,000 - 190,000; Part time

Benefits offered by this job

Remote work

Unlimited PTO

Paid holidays

MacBook provided

Contractor-friendly agreement

Job summary

Ruby Labs Ltd is seeking a Senior Performance Marketing Lead to own Google Ads and Microsoft Ads execution across multiple brands. You will coach and develop acquisition managers, set account standards, and scale spend profitably while protecting account health across a large multi-brand setup.

You will also work AI-first, owning the Claude knowledge base, playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows to help the team operate faster and better.

Qualifications

• 7+ years of hands-on paid search experience.
• Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams.
• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
• Strong Search, Performance Max, Demand Gen, and YouTube experience.
• Microsoft Ads experience, including Microsoft Audience Network.
• Proven record scaling accounts profitably across multiple countries and languages.
• Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding.
• Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.
• Strong account architecture, audit, documentation, and measurement discipline.
• Ability to identify scaling opportunities and practical account improvements from account-level data.
• Clear, direct communication with both acquisition managers and senior stakeholders.

Responsibilities

• Own Google Ads and Microsoft Ads execution across multiple brands, coach and develop acquisition managers, set account standards, improve performance.
• Protect account health across a large multi-brand setup.
• Scale spend profitably across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads.
• Conduct regular account audits and identify missed opportunities.

Skills

7+ years paid search

Coach & lead teams

Large budgets ownership

Google Ads & Microsoft Ads

YouTube & Performance Max

Tools

Google Ads

Microsoft Ads

Job description

Ruby Labs Ltd is seeking a Senior Performance Marketing Lead to own Google Ads and Microsoft Ads execution across multiple brands. You will coach and develop acquisition managers, set account standards, and scale spend profitably while protecting account health across a large multi-brand setup.

You will also work AI-first, owning the Claude knowledge base, playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows to help the team operate faster and better.