Performance Marketing Lead

Instant; Town of York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Instant is building the world’s most AI-enabled performance marketing function. As Performance Marketing Lead, you’ll drive 7-figure budgets across paid channels in the US and lead a lean, ambitious team that feeds high-quality opportunities to our sales org.

You’ll own budgets, run experiments, and optimize CAC through AI-driven testing. A fast-paced, data-driven mindset with hands-on leadership is essential to succeed.

Qualifications

• 3 to 5 years of performance marketing experience, scaling ad spend.
• Deep Meta expertise and a track record of scaling campaigns efficiently.
• Fast-paced, dynamic environment with shifting priorities.
• Self-driven with a strategic mindset and ability to drive projects to completion.
• Proven experience in paid inbound growth and self-serve user acquisition.

Responsibilities

• Own performance marketing across Meta; set budgets, targets, and bidding strategy.
• Run rapid experiments on audiences, offers, creative, and landing pages to lower CAC.
• Collaborate with Sales to understand lead quality and optimize campaigns.
• Leverage AI tools and automation to increase output and efficiency.
• Build and own attribution and reporting to connect spend to pipeline.
• Work with in-house design and web teams to ship landing pages quickly.
• Lead, hire, and develop a lean growth marketing team.
• Coordinate with external performance agencies and set clear targets.
• Create case studies to demonstrate paid campaigns' value.

Skills

Performance marketing

Meta advertising

Strategic mindset

Self-starter

Project management

Tools

AI tools

Job description

We are building the world’s most AI-enabled performance marketing function, and we want you to lead it. As our Performance Marketing Lead, you'll be at the forefront of our ambitious growth trajectory from $10M > $50M ARR and beyond.

The Performance Marketing Lead drives Instant’s revenue growth through performance marketing. You will own 7-figure budgets across our paid acquisition engine and lead a lean, ambitious team that floods our sales team with high-quality, top-of-funnel opportunities.

We are an AI company, and our performance marketing team works like one. You will use AI to do the work of a much larger team, to test more ideas, ship faster, and spend smarter. We take internal tools very seriously, because how we work internally is our competitive edge. We run an increasingly custom stack of tools, and you will contribute heavily to it. You will be supported by one of the best performance agencies in the world, and work closely with our in-house design team.

We’ve built an incredible engine to date. The majority of our US leads already come from Meta, and we have a stable budget and a strategy that works. You will be taking this working channel, alongside our COO, and tripling it within the next 12 months.

• Engineer a high-velocity inbound machine (100+ new ad creatives/month and ramping as our tooling improves, 10+ campaigns/month), managing a team of 4 to fuel double-digit % MoM US growth.
• Paid wins through creative. Own creative strategy, from new angles and hooks to ad copy and briefs. Bring a robust creative testing workflow to constantly level up the quality and win rate of the hundreds of ads you’ll launch each month.
• Data informs all decisions. Turn reporting into clear priorities to grow MQL volume, improve lead quality and lower paid CAC.
• Paid channels are our most reliable source of growth, delivering high-quality leads and self-serve customers at a predictable and efficient cost.
• Every dollar of spend is tracked to pipeline and revenue, and we know which channels, campaigns, and creative earn their budget.
• The team moves faster than any growth team, launching and learning from dozens of new experiments every week.
• AI is built into how the team works, from creative and copy to analysis and reporting, so a small team delivers outsized, ambitious results.

Responsibilities

• Own performance marketing, primarily across Meta. Set budgets, targets, and bidding strategy, and scale what works.
• Run a high-speed program of experiments on audiences, offers, creative, and landing pages to lower CAC and increase conversion.
• Work closely with Sales to understand which leads convert and why, then use that feedback to improve targeting, creative and lead quality.
• Use AI tools and automation throughout the team’s work, and help build our custom internal tooling, to increase output, speed, and efficiency.
• Build and own attribution and reporting so we can connect spend to SQLs, self-serve revenue, and payback.
• Work closely with our in-house design team and web engineer to ship and test landing pages quickly.
• Improve conversion from first click to booked demo and paying customers across our sales and self-serve funnels.
• Lead, hire, and develop a lean, high-output growth marketing team.
• Work with our performance agency, and hold them to clear performance targets.
• Build a library of customer case studies that prove the value of Instant and strengthen paid campaigns.

• 3 to 5 years of performance marketing experience, scaling ad spend. You have deep Meta expertise and a track record of personally scaling campaigns while improving acquisition efficiency.
• Instant speed is next level! You’ll be expected to execute quickly, produce quality work fast, communicate effectively and iterate/pivot as necessary.
• You thrive in a fast-paced, dynamic environment with shifting priorities.
• You’re a self thinker with a strategic mindset, understanding areas of opportunity.
• You execute flawlessly (directly & via others) and take your projects across the finish line.
• Proven experience in paid inbound growth and self-serve user acquisition. You’re able to make an immediate impact.
• Ability to manage projects end-to-end with a practical, results-driven approach