Head of Paid Media

Property Leads; United States; À distance; USD 150 000 - 210 000; Plein temps

Résumé du poste

Property Leads is seeking a Head of Paid Media to own and scale our paid acquisition engine. This hands-on role blends strong media buying expertise with creative instincts, operational discipline, and a bias toward action.

The primary focus is paid social, creative performance, and building systems that scale spend while maintaining strong ROAS and lead quality. You will own strategy across paid social, search, native, display, CTV, and emerging channels, remaining hands-on in Meta and other

Qualifications

• 7+ years of performance marketing experience.
• Experience managing $10M+ in annual paid media spend.
• Deep hands-on expertise in Meta and paid social.
• Proven success scaling lead generation campaigns.
• Strong creative judgment and performance creative.
• Excited about using AI and automation to improve the creative process.
• Highly analytical with structured experiments.
• Organized, detail-oriented, and process-driven.
• High ownership mentality with proactive communication.
• Autonomous, fast-moving with ownership.

Responsabilités

• Own paid media strategy and execution across paid social, search, native, display, CTV, and emerging channels.
• Remain hands-on in Meta and other advertising platforms.
• Own the performance creative process end-to-end.
• Use AI to increase creative output, speed, variation, and testing velocity.
• Build a repeatable system for producing, testing, learning from, and scaling winning creative.
• Develop disciplined testing frameworks across creative, audiences, offers, landing pages, and media strategy.
• Forecast, budgeting, reporting, and performance analysis.
• Provide leadership updates on what works and next steps.

Connaissances

Performance marketing

Media buying

Meta / paid social

Lead generation

Creative judgment

AI & automation

Analytical

Organization / process

Ownership

Communication

Outils

Meta Ads Manager

Description du poste

We are one of the largest performance marketing companies in real estate lead generation, managing more than $10M annually in paid media.

We’re looking for a Head of Paid Media to own and scale our paid acquisition engine. This is a hands-on role for someone who combines strong media buying expertise with exceptional creative instincts, operational discipline, and a bias toward action.

The primary focus is paid social, creative performance, and building the systems that allow us to scale spend while maintaining strong ROAS and lead quality.

What You’ll Own

Location: Remote - United States

About Us

We are one of the largest performance marketing companies in real estate lead generation, managing more than $10M annually in paid media.

We’re looking for a Head of Paid Media to own and scale our paid acquisition engine. This is a hands-on role for someone who combines strong media buying expertise with exceptional creative instincts, operational discipline, and a bias toward action.

The primary focus is paid social, creative performance, and building the systems that allow us to scale spend while maintaining strong ROAS and lead quality.

What You’ll Own

• Own paid media strategy and execution across paid social, search, native, display, CTV, and emerging channels.
• Remain deeply hands-on in Meta and other advertising platforms.
• Own the performance creative process end-to-end-from identifying concepts and hooks to testing, analyzing results, and driving iteration.
• Use AI aggressively to increase creative output, speed, variation, and testing velocity across copy, concepts, static ads, and video.
• Build a repeatable system for rapidly producing, testing, learning from, and scaling winning creative.
• Develop disciplined testing frameworks across creative, audiences, offers, landing pages, and media strategy.
• Build processes for scaling spend while protecting ROAS and lead quality.
• Own forecasting, budgeting, reporting, and performance analysis.
• Give leadership clear, proactive updates on what is working, what isn’t, why, and what we are doing next.

What We’re Looking For

• 7+ years of performance marketing experience.
• Experience managing $10M+ annually in paid media spend.
• Deep hands-on expertise in Meta and paid social.
• Proven success scaling lead generation campaigns.
• Strong creative judgment and experience driving performance creative.
• Excited about using AI and automation to fundamentally improve the creative process, not simply as occasional productivity tools.
• Highly analytical and comfortable designing and interpreting structured experiments.
• Extremely organized, detail-oriented, and process-driven.
• Strong sense of urgency and ability to move quickly without sacrificing quality.
• Able to operate autonomously, identify problems, and drive them through resolution without waiting for direction.
• High ownership mentality - focused on outcomes rather than role boundaries.
• Proactive communicator who surfaces blockers early and keeps stakeholders informed. These traits closely mirror our expectations around autonomy, proactive updates, immediate feedback implementation, and ownership. Employee Expectations (3)
• Experience with paid search, native, display, CTV, attribution, and marketing analytics is a plus.

What Success Looks Like

You will:

• Meaningfully scale paid media spend while maintaining ROAS and lead quality.
• Dramatically increase the speed and volume of creative experimentation.
• Build an AI-enabled creative engine that produces more ideas, more iterations, and faster learnings.
• Establish rigorous testing and optimization processes.
• Create clear operating rhythms and reporting for leadership.
• Continuously identify and unlock new sources of profitable growth.
• We’re looking for someone who moves fast, takes ownership, loves testing, and treats paid media and creative as one integrated growth engine.