Performance Marketing Forecasting & Market Intelligence Lead

Remote; San Francisco (CA); Remote; USD 64,000 - 93,000; Full time

Job summary

Scopely is seeking a Performance Marketing Manager, Forecasting & Market Intelligence, to join our Performance Marketing team remotely from Canada. You will craft first-pass forecasts for Slate titles, develop market benchmarks, and track industry signals to guide growth strategies.

The role blends forecasting, market research, and competitive analysis to support global launches. You’ll partner with Marketing, Product, Finance, Analytics, and leadership to build auditable assumptions, run

Qualifications

• Strong experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role.
• Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
• Excellent analytical skills and the ability to turn incomplete or ambiguous information into structured assumptions and useful recommendations.
• Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks.
• Strong attention to detail and a high bar for model integrity, source quality, and assumption validation.
• Ability to independently pressure-test data and assumptions rather than accepting outputs at face value.

Responsibilities

• Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, paid and organic assumptions, and launch phasing.
• Build and maintain relevant comparable game-peer sets based on genre, monetization model, platform, geo mix, audience, launch strategy, creative approach, and expected scale.
• Develop and maintain dCPI benchmarks and degradation curves, combining Scopely historical performance, partner benchmarks, competitor data, and external market signals.
• Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios.
• Build sensitivity analyses that show the impact of key assumptions and help teams understand potential outcome ranges.
• Track competitor UA investment, creative trends, app-store movement, channel activity, launch performance, and regional signals across relevant games and genres.
• Produce recurring market-intelligence and competitive-pulse readouts identifying market changes and implications for Slate titles.
• Incorporate learnings from market research, beta acquisition, creative and audience testing, soft launch, and other pre-launch signals into forecast assumptions.
• Support regional opportunity sizing and geo strategy, including differences in acquisition cost, scale, organic potential, and market dynamics.
• Maintain clear assumption logs, source documentation, version history, confidence levels, and open questions for auditable forecasts.
• Partner with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and leadership to gather inputs and pressure-test assumptions.
• Identify gaps, risks, or inconsistencies in forecasts and surface them early to prevent downstream issues.
• Support ad hoc Slate analyses and leadership requests with structured research and quantitative analysis.

Skills

Performance marketing

Forecasting

Market intelligence

Analytical skills

Excel/Google Sheets

Cross-functional collaboration

Tools

Sensor Tower

data.ai

AppMagic

Looker

Appsflyer

Adjust

Job description

Scopely is seeking a Performance Marketing Manager, Forecasting & Market Intelligence, to join our Performance Marketing team remotely from Canada. You will craft first-pass forecasts for Slate titles, develop market benchmarks, and track industry signals to guide growth strategies.

The role blends forecasting, market research, and competitive analysis to support global launches. You’ll partner with Marketing, Product, Finance, Analytics, and leadership to build auditable assumptions, run