Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely; Los Angeles (CA); Hybrid; USD 160,000 - 230,000; Full time

Benefits offered by this job

Equity

Bonuses

Healthcare benefits

Retirement benefits

Pet insurance

Paid holidays

Scopely free days

Unlimited PTO

Job summary

Scopely is seeking a Director, Performance Marketing to lead global user acquisition for a major ARPG title. You will define GTM strategy, optimize multi-million-dollar budgets, and build a high-performing UA team across the US and international markets.

You will collaborate with Product, Growth, Analytics, and Creative teams to align marketing efforts with game positioning, lifecycle marketing, and business goals.

Qualifications

• 8+ years of performance marketing / user acquisition experience
• 4+ years of people management experience
• Proven success managing multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks)
• Fluent in English and Mandarin (required)

Responsibilities

• Lead global performance marketing strategy and execution for the new ARPG title
• Define and execute user acquisition strategies to achieve growth and efficiency targets
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams
• Build and scale acquisition programs across Meta, Google, TikTok, DSPs and other channels
• Establish and optimize full-funnel measurement frameworks and attribution strategies
• Drive analytics to improve forecasting and decision-making
• Oversee UA pod in Shanghai, China
• Mentor and grow a high-performing marketing team
• Collaborate to enhance creative strategy, marketing tech, automation, and fraud prevention

Skills

Performance marketing

User acquisition

Budget management

Team leadership

Go-to-market strategy

Analytics

Cross-functional collaboration

Global markets experience

Tools

Meta

Google

TikTok

DSPs

Programmatic networks

Job description

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States.

At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem.

In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale.

The Director, Performance Marketing will lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major IP. This role is responsible for driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets.

What You Will Do:

• You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
• Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
• Build and oversee Scopely’s UA pod in Shanghai, China.
• Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.

What We’re Looking For:

• Fluent in English and Mandarin
• Preferred experience working with Chinese gaming studios
• Deep understanding of the Performance Marketing best practices on the Chinese gaming market
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
  Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills
• Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
  
  

Bonus Points

• Experience working with Chinese gaming studios.
• Deep understanding of performance marketing best practices in the Chinese gaming market.
• Experience in midcore, RPG, or 4X strategy mobile games.

Please ensure that the résumé/CV you attach is written in English.

At Scopely, we create games for everyone—and we believe the people behind our games should reflect that. We are committed to building a diverse, inclusive, and supportive work environment where everyone is treated with respect and has the opportunity to thrive.

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range$160,000—$230,000 USD

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [e-mail]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.