Performance Marketing Manager, Forecasting & Market Intelligence

Scopely; United States; Remote; USD 57,000 - 81,000; Full time

Benefits offered by this job

Equity

Bonuses

Healthcare benefits

Retirement benefits

Pet insurance

Unlimited paid time off

Job summary

Scopely is seeking a Performance Marketing Manager, Forecasting & Market Intelligence, to join our Performance Marketing team remotely in Canada. You will drive forecasting, market intelligence, and competitive analysis to inform Slate title strategies.

You’ll build first-pass forecasts, maintain dCPI benchmarks, and collaborate with Marketing, Product, Finance, Analytics, and leadership to pressure-test assumptions and deliver auditable forecasts.

Qualifications

• Strong experience in performance marketing, growth, or analytics.
• Ability to turn ambiguous data into structured assumptions and recommendations.
• Excellent Excel/Sheets skills and model auditing.

Responsibilities

• Develop first-pass forecasts for upcoming Slate titles, including install curves and launch phases.
• Build and maintain game-peer sets based on genre, monetization, and geo mix.
• Develop and maintain dCPI benchmarks and degradation curves.
• Support organic forecasting with baseline organic demand and paid-driven lift.
• Create sensitivity analyses to show impact of key assumptions.
• Produce market-readouts and competitive-pulse analyses for leadership.

Skills

Performance marketing

Growth strategy

Marketing analytics

Market intelligence

Analytical thinking

Tools

Excel/Google Sheets

Looker

Sensor Tower

data.ai

Job description

Scopely is looking for a Performance Marketing Manager, Forecasting & Market Intelligence, to join our Performance Marketing team in Canada on a remote basis.

At Scopely, we care deeply about what we do and want to inspire play every day, whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating across the games industry, connecting millions of people around the world daily.

The Performance Marketing team helps drive sustainable player growth across Scopely’s portfolio. This role will sit at the intersection of performance marketing, forecasting, competitive intelligence, and market research, supporting active and upcoming Slate titles as they move from early planning through testing, soft launch, and global launch.

What You Will Do

You will build the analytical foundation behind UA forecasts and growth plans: identifying the right comparable titles, developing market and geo assumptions, maintaining benchmarks, tracking competitive signals, and turning incomplete information into structured first-pass recommendations. This is a highly analytical role for someone who enjoys working through ambiguity and can challenge, validate, and refine assumptions rather than taking inputs at face value.

• Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, paid and organic assumptions, and launch phasing.
• Build and maintain relevant comparable game-peer sets based on genre, monetization model, platform, geo mix, audience, launch strategy, creative approach, and expected scale.
• Develop and maintain dCPI benchmarks and degradation curves, combining Scopely historical performance, partner benchmarks, competitor data, and external market signals.
• Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios.
• Build sensitivity analyses that make the impact of key assumptions clear and help teams understand the range of potential outcomes.
• Track competitor UA investment, creative trends, app-store movement, channel activity, launch performance, and regional signals across relevant games and genres.
• Produce recurring market-intelligence and competitive-pulse readouts that identify meaningful changes in the market and potential implications for Slate titles.
• Incorporate learnings from market research, beta acquisition, creative and audience testing, soft launch, and other pre-launch signals into forecast assumptions.
• Support regional opportunity sizing and geo strategy, including differences in acquisition cost, scale, organic potential, and market dynamics.
• Maintain clear assumption logs, source documentation, version history, confidence levels, and open questions so forecasts are auditable and reusable.
• Partner closely with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and other stakeholders to gather inputs and pressure-test assumptions.
• Proactively identify gaps, risks, or inconsistencies in forecasts and surface them before they become downstream planning issues.
• Support ad hoc Slate analyses and leadership requests with structured research, quantitative analysis, and clear first-pass readouts.
• Help improve and standardize forecasting methodologies, benchmark libraries, and analytical processes across Slate over time.

What We’re Looking For

• Strong experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role, ideally within mobile games, mobile apps, or another consumer digital business.
• Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
• Excellent analytical skills and the ability to turn incomplete or ambiguous information into structured assumptions and useful recommendations.
• Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks.
• Strong attention to detail and a high bar for model integrity, source quality, and assumption validation.
• Ability to independently pressure-test data and assumptions rather than accepting outputs at face value.
• Experience working with multiple data sources, including internal performance data, third-party market intelligence tools, partner benchmarks, and competitive research.
• Ability to communicate analytical findings clearly to both technical and non-technical stakeholders.
• Strong cross-functional working style and comfort partnering with teams across Marketing, Product, Finance, Analytics, and leadership.
• Curiosity about the games market and a desire to understand why titles grow, why acquisition economics differ, and how launch dynamics evolve over time.
• Ability to manage multiple concurrent workstreams and operate effectively with limited oversight.
• Comfortable using AI and other analytical tools to accelerate research and analysis, while maintaining independent judgment and thoroughly validating outputs.

Bonus Points

• You are an avid gamer who understands products from a user’s perspective.
• Direct experience forecasting or supporting the launch of mobile games or consumer apps.
• Experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust, or similar platforms.
• Familiarity with global mobile UA markets and meaningful differences across the US, Tier 1 Western markets, Asia, and emerging regions.
• Experience analyzing competitor launches, creative strategy, market sizing, or portfolio-level performance.
• Familiarity with pre-launch testing, soft-launch methodology, or forecasting games with licensed or globally recognized IP.

For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

British Columbia Annual Salary Range

$80,000 — $115,000 CAD

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the '100 Most Influential Companies in the World' by TIME magazine and one of Fast Company's 'World's Most Innovative Companies' and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. All Talent Partner communications come from an email address ending in @scopely.com.

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.