Performance Marketing Engineer — DTC & Retail (Remote)

Breakmark; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

US-based team

Job summary

Breakmark is seeking a data-driven Paid Media Buyer to join our fast-growing beauty brand, redefining nail care with high-performance skincare. You will own paid acquisition across Meta, TikTok, Google, and retail networks, designing experiments, reading data, and scaling what works.

The role requires 3–5+ years of direct campaign management, a rigorous testing discipline, and fluency in English. This fully remote position aligns with US Eastern hours and collaborates with a lean in-house growth

Qualifications

• 3–5+ years directly deploying and managing paid media budgets for consumer or e‑commerce brands on Meta, TikTok, and Google.
• Demonstrated ability to manage structured creative testing frameworks and scale winning ad creative without degrading efficiency.
• High comfort with CAC/LTV calculations, blended MER modeling, and third‑party attribution platforms.
• Independent problem‑solver who monitors campaign efficiency proactively and makes swift optimization calls.
• Fluent English communication; full schedule alignment with US Eastern hours.

Responsibilities

• Build, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google/YouTube, and retail ad networks.
• Run structured creative testing frameworks across hooks, formats, landing pages, and value propositions.
• Design and monitor geo‑targeted campaigns to lift in‑store traffic and velocity at key retail stores.
• Provide weekly data readouts to the Senior Graphic Designer and Content & Community Manager on performance and asset requests.
• Use AI analysis tools and scripts to evaluate attribution models and speed up reporting.

Skills

Performance Media Buying

Testing Frameworks

Spreadsheet & Analytics

Campaign optimization

English fluency

Tools

Triple Whale

Northbeam

GA4

Job description

Breakmark is seeking a data-driven Paid Media Buyer to join our fast-growing beauty brand, redefining nail care with high-performance skincare. You will own paid acquisition across Meta, TikTok, Google, and retail networks, designing experiments, reading data, and scaling what works.

The role requires 3–5+ years of direct campaign management, a rigorous testing discipline, and fluency in English. This fully remote position aligns with US Eastern hours and collaborates with a lean in-house growth