Marketing Analytics Manager

impact.com; Columbus (OH); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Office-only catered lunch and coffee

Flexible spending accounts and 401(k)

Flexible Working/Responsible PTO

Mental health support and therapy

Restricted Stock Units (RSUs)

Learning resources (Coursera)

Parental leave policy

Home office stipend and internet(!)

Job summary

impact.com is seeking a Marketing Analytics Manager to scale our marketing analytics portfolio. You will own core reporting used by GTM teams to inform multimillion-dollar investments, working with a modern cloud stack (BigQuery, dbt, Looker) and cross-functional stakeholders.

This senior IC role emphasizes delivering high-impact analyses, building scalable reports, and driving data-driven decisions across marketing and sales teams.

Qualifications

• 5+ years of business analytics experience in software or information business.
• Strong SQL and Python skills to perform end-to-end analysis.
• Track record designing dashboards and reports used for decision-making.
• Ability to explain analyses clearly to non-technical stakeholders.
• Comfort owning a workstream end-to-end with light oversight.

Responsibilities

• Own the weekly, monthly, and quarterly business reviews for marketing and sales.
• Translate business questions into analyses and deliver actionable insights.
• Partner with engineers to automate recurring reporting into useful tools.
• Collaborate with marketing, sales, finance, product, and customer success to scope needs.
• Contribute to data collection and modeling discussions across the organization.

Skills

5+ years of analytics experience

SQL

Python

Dashboard design

End-to-end workstream ownership

Tools

Looker

dbt

Databricks

Python

Job description

About Impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com

Impact.com powers the partnership economy, helping brands and partners grow revenue through a modern SaaS platform used by thousands of companies globally. We’re investing heavily in our growth, and this role sits at the centre of how data powers our go-to-market strategy and sales enablement. We’re looking for an Analytics Manager to scale our marketing function. This is a senior individual contributor role - we need someone who’s comfortable owning a domain of the marketing analytics portfolio with light oversight.

As Marketing Analytics Manager, you’ll own the quality, consistency, and strategic impact of the core reporting used by our GTM teams to shape and prioritize multimillion dollar investment decisions. You’ll work on a modern cloud stack (BigQuery, dbt, Looker) with strong support from Marketing and Sales teams - who will be your chief internal customers, and Analytics Engineering, who own the data platform and semantic layer you work with and on.

What You’ll Do

• Own the process for the weekly, monthly, and quarterly business reviews that marketing and sales leaders use to track campaign performance and business trends — and improve them over time so they drive decisions rather than descriptions.


• Translate vague business questions (\"why is pipeline soft in EMEA?\") into workable analyses, sell a solution, and manage the delivery process efficiently.
  
  
  
  • Partner with internal customers and engineers to move recurring manual reporting into useful tools that drive decisions which save time and money.
  
  
  • Work directly with stakeholders across marketing, sales, finance, product, and customer success to scope what they actually need and design a plan to get them that information efficiently and with the right level of accuracy.
  
  
  
  


• Contribute to data collection and modeling conversations where marketing’s needs intersect with the broader company data model.

What You Bring

• 5+ years of business analytics experience in a software or information business.


• A strong understanding of SQL and working proficiency with Python — enough to do your own analysis end-to-end without needing outside help.


• A track record of designing dashboards and reports that people use to actually make decisions, and a sense of taste on what makes the difference between decisive reporting and vague reporting.


• Ability to explain an analysis or technical concept to colleagues in a way that drives action.


• Comfortable owning a workstream end-to-end with light oversight: you’ll get direction on weekly priorities and outcomes, but will be trusted to set your own week and say no to the right things.

Nice to Have

• Experience with attribution modeling — multi-touch, time decay, incrementality


• Experience with lead scoring


• Experience with integration of sales and marketing data and a full-funnel perspective


• Experience with dbt, databricks, Looker, or another data management tool


• Experience in partnership marketing, digital marketing, or performance marketing

Salary Range

$80,000 - $100,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

• This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance


• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled


• Flexible spending accounts and 401(k)


• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We’re committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.


• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.


• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company’s growth with a 3-year vesting schedule, pending Board approval.


• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.


• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.


• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.