Performance Marketing Analyst: Paid Social & Data QA

Carpe; Durham (NC); On-site; USD 60,000 - 95,000; Full time

Job summary

Carpe, a fast-growing deodorant brand based in Durham, NC, is seeking a Performance Marketing Analyst to support paid social across Meta, TikTok, YouTube, Snapchat, and AppLovin. You will ensure assets meet specs, are correctly named, and checks are completed before spend.

You and the Director of Paid Social touch the spend; you will own pre-launch QA, monitor campaigns, maintain the asset library and launch tracker, and provide daily/weekly performance reporting to optimize growth.

Qualifications

• Relentless attention to detail and double-checking by default.
• Fast execution and ability to close loops.
• Strong spreadsheet skills with pivot/lookups.
• Extreme ownership and organization across multiple channels.
• Data-driven mindset with comfort in numbers.
• Pattern recognition to identify insights in large datasets.
• Clear written communication for async collaboration.

Responsibilities

• Build and launch campaigns, ad sets, and ads to spec, on schedule, without errors.
• Run pre-launch QA on targeting, budgets, bid strategies, placements, and tracking.
• Maintain the asset library and launch tracker with clear records of what shipped and when.
• Pull and format daily/weekly performance reports; flag outliers with context.

Skills

Attention to detail

Execution speed

Spreadsheet proficiency

Ownership & organization

Data analysis

Pattern recognition

Written communication

Tools

Meta Ads Manager

Northbeam

Triple Whale

AI tools

Job description

Carpe, a fast-growing deodorant brand based in Durham, NC, is seeking a Performance Marketing Analyst to support paid social across Meta, TikTok, YouTube, Snapchat, and AppLovin. You will ensure assets meet specs, are correctly named, and checks are completed before spend.

You and the Director of Paid Social touch the spend; you will own pre-launch QA, monitor campaigns, maintain the asset library and launch tracker, and provide daily/weekly performance reporting to optimize growth.