Data-Driven Paid Media Performance Analyst

Carpe; Durham (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Carpe, a fast-growing deodorant brand in Durham, NC, seeks a Performance Marketing Analyst to support paid media across Meta, TikTok, YouTube, Snapchat, and AppLovin. You’ll ensure campaigns are built to spec and assets meet platform requirements.

This role emphasizes extreme ownership, fast execution and high data discipline, with daily pacing checks, QA, and reporting to drive optimization and learnings.

Qualifications

• 1–3 years hands-on in paid media or paid social.
• Working knowledge of Meta Ads Manager.
• Exposure to attribution or MTA platforms (Northbeam, Triple Whale, or similar).
• Experience with creative analytics tools.
• International or multi-market campaign experience.
• Comfort using AI tools to compress repetitive work.

Responsibilities

• Campaign Build & Launch: Build and launch campaigns, ad sets, and ads to spec, on schedule, without errors
• Upload and organize creative assets; confirm every asset meets platform specs and aspect ratios before it goes live
• Own naming conventions, UTM parameters, and campaign taxonomy so downstream reporting stays clean
• Pre-launch QA on every campaign: targeting, budgets, bid strategy, placements, tracking, creative-to-copy match
• Check live campaigns daily for pacing issues, delivery gaps, disapprovals, broken links, and unintended learning-phase resets
• Maintain the creative asset library and launch tracker so anyone can find what shipped, when, and where
• Keep the operational cadence running: launch checklists, testing calendars, standing hygiene tasks
• Pull and format daily and weekly performance reporting; keep dashboards accurate and current
• Flag outliers with context, not just numbers — "this ad’s CPM doubled overnight, here is what changed"
• Partner with the Creative Team to ensure that new concepts arrive in the right formats and aspect ratios the first time
• Take the recurring, detail-heavy work off the Director’s plate so the Director can stay on strategy

Skills

Attention to detail

Execution speed

Spreadsheet skills

Extreme ownership

Data analysis

Pattern recognition

Written communication

Tools

Meta Ads Manager

Northbeam

Triple Whale

Job description

Carpe, a fast-growing deodorant brand in Durham, NC, seeks a Performance Marketing Analyst to support paid media across Meta, TikTok, YouTube, Snapchat, and AppLovin. You’ll ensure campaigns are built to spec and assets meet platform requirements.

This role emphasizes extreme ownership, fast execution and high data discipline, with daily pacing checks, QA, and reporting to drive optimization and learnings.