Performance Marketing Analyst — Paid Social & Growth

Carpe; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Carpe is seeking a Performance Marketing Analyst to support paid social and beyond, collaborating with the Director of Paid Social. You will ensure assets are built correctly, named consistently, and launched on time.

You will trace performance metrics and help optimize campaigns across platforms like Meta, TikTok, YouTube, Snapchat, and AppLovin. The role emphasizes extreme ownership, high execution, and rapid iteration, with exposure to fast-paced media buying and reporting.

Qualifications

• 1-3 years hands-on in paid media or paid social.
• Experience with paid media platforms and asset QA processes.
• Strong data analysis and reporting mindset.

Responsibilities

• Build and launch campaigns, ad sets, and ads to spec on schedule.
• Upload and organize creative assets; ensure each asset meets platform specs.
• Own naming conventions, UTM parameters, and campaign taxonomy for clean reporting.
• Run pre-launch QA on targeting, budgets, bid strategy, placements, tracking, and creative-to-copy match.
• Maintain the creative asset library and launch tracker for traceability.
• Pull and format daily and weekly performance reporting; keep dashboards current.
• Flag outliers with context and collaborate with Creative Team on asset formats.

Skills

Attention to detail

Execution speed

Spreadsheet skills

Data-driven

Pattern recognition

Tools

Meta Ads Manager

Northbeam

Triple Whale

GA4

Job description

Carpe is seeking a Performance Marketing Analyst to support paid social and beyond, collaborating with the Director of Paid Social. You will ensure assets are built correctly, named consistently, and launched on time.

You will trace performance metrics and help optimize campaigns across platforms like Meta, TikTok, YouTube, Snapchat, and AppLovin. The role emphasizes extreme ownership, high execution, and rapid iteration, with exposure to fast-paced media buying and reporting.