Growth & Performance Specialist

Hook + Ladder Digital; United States; Remoto; AUD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote-first

Unlimited PTO

Profit sharing

Autonomy

Growth opportunities

Descrizione del lavoro

Hook + Ladder Digital is seeking a Growth & Performance Specialist to drive measurable growth for multi-location clients. This remote-first role offers autonomy, a profit-sharing plan, and flexible PTO.

You will lead full-funnel campaigns across Klaviyo, Paytronix, Meta, Google, and more, while collaborating with client teams to align national strategy with local execution. Strong data skills and English fluency are required.

Competenze

• 2–4+ years hands-on performance marketing experience.
• Experience with multi-channel campaigns across paid media.

Mansioni

• Plan, execute, and optimize full-funnel campaigns across platforms.

Conoscenze

Performance marketing

Email marketing

Campaign optimization

Analytics

Cross-functional collaboration

Strumenti

Klaviyo

Paytronix

Looker Studio

Google Tag Manager

Firebase

Descrizione del lavoro

We're Hiring a Growth & Performance Specialist!

You won't just be running ads and emails, you'll be the performance engine behind measurable, scalable growth for our multi-location clients.

Remote-First role (on-site occasionally.)

Flexible PTO and unlimited sick days (Yep, really.)

Tons of Autonomy - We trust you to own your work.

Profit-sharing program - When you win, we win! We give our team a stake in the outcome.

Built to Grow - Real opportunities to grow your role as you grow your skills.

What you’ll be doing:

• Performance Strategy: Plan, execute, and optimize full-funnel campaigns across platforms like Paytronix, Klaviyo, Meta, TikTok, and Google. Partner with client success and content teams to connect national strategy with local execution and deliver measurable results.
• Insights & Optimization: Analyze data, run A/B tests, and translate insights into smart, actionable strategies. Build dashboards, highlight learnings, and collaborate across teams to drive continuous improvement.
• Email Marketing Execution: Manage the technical side of email - segmentation, automation, testing, and reporting. Work with content teams to align timing and messaging, driving engagement and retention.
• Innovation & Experimentation: Stay on top of platform updates, new tools, and emerging best practices. Apply a test-and-learn mindset and explore how AI can improve performance, workflows, and efficiency.
• Budget & Performance Management: Own budgets and pacing across campaigns. Optimize spend, monitor results, and communicate performance clearly to stakeholders to keep efforts aligned with business goals.

This job is for you if:

• You have 2-4+ years of hands-on experience in performance marketing (agency or multi-client setting preferred).
• You're skilled in email marketing operations, segmentation, automation, testing, and reporting (tools like Paytronix, Klaviyo, or similar).
• You've executed campaigns across at least 3 paid media channels: Meta, Google, TikTok, YouTube, StackAdapt, or Bing.
• You're fluent in analytics & reporting tools: GA4, Google Tag Manager, Looker Studio, and know your way around UTM tracking.
• You're a strong collaborator and communicator, aligning execution with strategy while moving fast without sacrificing quality.
• You're technically fluent, comfortable with campaign logic, tokens, attribution, and troubleshooting tracking or delivery issues.
• You're AI & tool-savvy, always looking for smarter ways to ideate, report, or execute.
• You're proactive, structured, resourceful, and thrive in fast-moving environments.
• You have full professional proficiency in English (C1+).

Bonus points if you:

• Have experience with franchise or multi-location businesses (QSR, retail, hospitality).
• Have worked in agency or multi-account environments with tight timelines.
• Are familiar with Firebase, push notifications, or multi-channel automation.
• Understand data privacy and first-party data strategies.
• Have campaign QA or technical troubleshooting experience.
• Have used AI tools for reporting, creative ideation, or media optimization.
• Hold certifications in Google Ads, Meta Blueprint, Klaviyo, or similar.
• Speak Spanish and or French (not required, but a plus).

Do NOT apply if:

• You've never run campaigns hands-on. This is not a strategy-only role.
• You avoid data. Testing and performance are core to this role.
• You wait for direction instead of taking initiative.
• You dislike collaboration or feedback.
• You prefer slow, corporate-style environments.

Originally posted on Himalayas