Performance Marketing Executive

Boost Hive Marketing; United States; Remote; USD 1,400 - 2,100; Full time

Benefits offered by this job

Remote work environment

Job summary

Boost Hive Marketing is seeking a Performance Marketing Executive to independently manage paid campaigns for Indian and international clients, including UAE-based businesses.

You will focus on lead generation with Google Ads and Meta Ads, track performance, and optimize budgets and creatives to improve CPL, CTR, CPC, and ROAS. Remote work available with immediate joining.

Qualifications

• 6 months of practical experience in Google Ads and/or Meta Ads.
• Hands-on experience with paid campaigns and data-driven optimization.
• Strong ability to analyze data and optimize campaigns independently.
• Familiarity with tracking systems and conversion attribution.

Responsibilities

• Plan, create, launch, monitor, and optimize Google Ads and Meta Ads campaigns.
• Manage lead generation campaigns across industries and audiences.
• Conduct audience, keyword, and competitor research for planning.
• Set up campaigns across Search, Display, Performance Max, YouTube and more.
• Set up and manage GTM, Meta Pixel, and conversion tracking.
• Analyze data and prepare performance reports with actionable insights.
• Perform A/B testing of audiences, creatives, and landing pages.
• Manage remarketing and retargeting campaigns and stay updated on best practices.

Skills

Lead generation campaigns

Campaign optimization

Data analysis

Conversion tracking

Audience targeting

Remarketing

Landing page optimization

Budget management

Independent work

Communication skills

Tools

Google Ads Manager

Meta Ads Manager

Google Tag Manager

Meta Pixel

Job description

Boost Hive Marketing is a digital marketing agency helping businesses across India, the UAE, the USA, Canada, Germany and other markets grow through performance-driven digital marketing strategies.

We are looking for a Performance Marketing Executive who can independently manage and optimize paid advertising campaigns across Google Ads and Meta Ads, with a strong focus on lead generation and measurable business results.

Key Responsibilities

• Plan, create, launch, monitor, and optimize Google Ads and Meta Ads campaigns.
• Manage lead generation campaigns across different industries and target audiences.
• Conduct audience research, keyword research, competitor research, and campaign planning.
• Create and manage campaigns across relevant Google Ads formats, including Search, Display, Performance Max, and YouTube where required.
• Set up and manage Meta Ads campaigns, including lead generation, traffic, engagement, and remarketing campaigns.
• Monitor key performance metrics such as CPL, CTR, CPC, CPM, conversion rate, ROAS, and lead quality.
• Regularly optimize campaigns based on performance data, including budgets, bids, audiences, keywords, placements, creatives, and ad copies.
• Identify underperforming campaigns and implement data-driven improvements.
• Work with the creative and content team to develop high-performing ad creatives and copies.
• Set up and troubleshoot Google Tag Manager (GTM), Meta Pixel, conversion tracking, and other tracking requirements.
• Analyze campaign data and prepare performance reports with actionable insights.
• Conduct A/B testing of audiences, creatives, ad copies, landing pages, and campaign structures.
• Manage remarketing and retargeting campaigns.
• Stay updated with changes in Google Ads, Meta Ads, tracking systems, and paid media best practices.
• Work on campaigns for both Indian and international clients, including UAE-based businesses.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Practical experience in lead generation campaigns.
• Understanding of conversion tracking and campaign attribution.
• Experience with Google Tag Manager (GTM) and Meta Pixel.
• Good understanding of campaign optimization and performance metrics.
• Ability to analyze data and make optimization decisions independently.
• Basic understanding of landing pages, funnels, and conversion rate optimization.
• Good knowledge of audience targeting, remarketing, and competitor research.
• Strong analytical and problem-solving skills.
• Good written and verbal communication skills.
• Ability to manage multiple client campaigns and meet deadlines.

Preferred Experience

Candidates with experience running paid campaigns for healthcare, clinics, beauty, wellness, education, real estate, hospitality, or other lead-generation-focused businesses will be preferred.

Experience managing campaigns for UAE/GCC or other international markets will be an added advantage.

Who We Are Looking For

We are looking for someone who:

• Has real hands-on campaign experience, not just certification knowledge.
• Can understand campaign data and explain why performance is improving or declining.
• Is comfortable working with budgets, CPL targets, conversion tracking, and lead quality.
• Can independently manage day-to-day campaign optimization.
• Takes ownership of campaign performance rather than simply following instructions.
• Is willing to learn and adapt to new platforms, strategies, and industries.

Eligibility

• Candidates must be based in India.
• Candidates from Delhi NCR will be preferred.
• Minimum 6 months of practical experience in Google Ads and/or Meta Ads.
• Freshers without hands-on paid advertising experience are not preferred.
• Freelancers and agencies are not eligible for this position.

Why Join Boost Hive Marketing?

• Work on campaigns for Indian and international clients.
• Gain practical exposure across multiple industries.
• Opportunity to work on Google and Meta advertising campaigns from strategy to optimization.
• Remote work environment.
• Opportunity to grow with a performance-focused digital marketing team.

Salary: Up to ₹15,000 per month
Work Schedule: Monday to Saturday
Working Hours: 10:00 AM – 7:00 PM
Joining: Immediate