B2B Performance Marketing Manager

My Amazon Guy; United States; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

MAG School access

SOP Library access

Career development

EST schedule

Job summary

My Amazon Guy is seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This remote role focuses on driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

You will design and optimize campaigns across Google Ads and Meta, own full-funnel strategies, manage budgets, and collaborate with Sales, RevOps, and Marketing to maximize ROI and CAC efficiency while

Qualifications

• 3+ years in performance marketing with a strong B2B lead generation focus.
• Deep expertise in Google Ads and Meta Ads; TikTok is a plus.
• Proven experience driving campaigns tied to pipeline and revenue.

Responsibilities

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta.
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting.
• Manage budgets, bidding, targeting, and channel mix to maximize ROI and CAC efficiency.
• Analyze campaign performance with GA4 and CRM data; develop hypotheses and test.
• Collaborate with creative and content teams on high-performing ad creatives.
• Lead and mentor media buyers and performance marketers; build scalable workflows.

Skills

Performance marketing

Lead generation

Data-driven mindset

Stakeholder management

Team leadership

Tools

Google Ads

Meta Ads

GA4

CRM systems

Job description

This is a remote position.

We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

Performance & Demand Generation

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
• Leverage attribution models and performance data to guide decisions and forecasting

Analytics & Optimization

• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
• Continuously test and optimize creatives, audiences, offers, and landing pages
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
• Develop and validate hypotheses through structured A/B testing

Creative & Messaging Strategy

• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
• Guide creative testing frameworks and scaling strategies

Team Leadership & Operations

• Manage and mentor media buyers and performance marketers
• Support recruitment, onboarding, training, and skill development
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders

Innovation & Growth

• Stay ahead of B2B performance marketing trends, platform updates, and best practices
• Maintain active certifications on Google Ads and Meta platforms
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience working with CRM systems and marketing attribution
• Proven leadership experience managing and developing teams
• Data-driven mindset with strong analytical and optimization skills
• Excellent communication, organization, and stakeholder management skills

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1080p resolution

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement