Performance & Lifecycle Growth Lead

Brand Knew; Los Angeles (CA); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Significant growth opportunity

Diverse client roster and talented 팀

Collaborative, creative culture

Health care coverage (dental/vision)

Long-term disability insurance

401(k) eligibility after one year

Unlimited cold brew

Job summary

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing across paid social, email, and SMS. You will translate insights into creative concepts, lifecycle flows, and client-ready strategies while collaborating with paid media, design, copy, and account teams.

You will develop original concepts for paid campaigns, manage lifecycle programs, and evaluate performance using metrics like CTR, CPA, and ROAS to inform future testing and optimizations.

Qualifications

• 3+ years in performance marketing, lifecycle marketing, growth marketing, or related agency/brand roles.

Responsibilities

• Develop original static and video concepts for paid social campaigns across client roster.
• Translate client goals, audience insights, brand positioning, performance data into actionable creative and messaging ideas.
• Write clear concepts, hooks, messaging angles, copy direction, and briefs for designers and editors.
• Review paid social performance with the media team and identify new concepts and directions.
• Use metrics like hook rate, CTR, CPA, and ROAS to evaluate performance and inform testing.
• Develop and manage lifecycle campaigns across email and SMS, including automated flows.
• Build, QA, and optimize campaigns in Klaviyo or comparable platforms.
• Develop messaging and campaign strategies for conversion, retention, re-engagement.
• Review lifecycle performance and improve messaging, segmentation, cadence, and strategy.
• Carry learnings across paid media and lifecycle channels.
• Build strategy decks and present performance insights to clients.
• Create campaign launch documents, trackers, calendars and timelines.
• Support day-to-day client work by documenting decisions and coordinating steps.
• Provide actionable feedback to ensure final work reflects strategy.
• Manage multiple client priorities with organization and attention to detail.

Skills

Performance marketing

Lifecycle marketing

Paid social

Email marketing

SMS marketing

Klaviyo

Copywriting

Data-driven decision making

Presentation

Project coordination

Tools

Klaviyo

Canva

Figma

Job description

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing across paid social, email, and SMS. You will translate insights into creative concepts, lifecycle flows, and client-ready strategies while collaborating with paid media, design, copy, and account teams.

You will develop original concepts for paid campaigns, manage lifecycle programs, and evaluate performance using metrics like CTR, CPA, and ROAS to inform future testing and optimizations.