Performance Marketing Lead

Visa Hunt

United States

On-site

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Medical insurance

Dental insurance

Vision insurance

401K with company match

Job summary

Visa Hunt seeks a Performance Marketing Lead who writes copy, launches campaigns, analyzes performance, and manages partners across paid and organic social, SEM, OTT/CTV, display, and lifecycle emails.

You will own performance KPIs, oversee agencies, lead a lean internal team, and drive scalable growth with a hands-on, entrepreneurial mindset.

Qualifications

5+ years in performance or growth marketing lead or equivalent.
Proven experience writing and optimizing conversion-focused copy for paid media and email.
Hands-on experience with paid and organic social media, and email platforms.

Responsibilities

Write, test, and optimize high-converting copy and creative direction for paid and organic social, email campaigns, display, retargeting, and OTT/CTV ads.
Build, launch, and optimize campaigns directly across social platforms and email marketing tools.
Own end-to-end social media marketing strategy including paid and organic content, channel growth, and brand consistency.
Define channel strategy, testing roadmaps, and budget allocation; align with analytics for incrementality and efficiency.
Lead and mentor a lean internal marketing team and oversee external agencies to optimize performance.

Skills

Copywriting for ads

Conversion optimization

Paid media

Email marketing

SEM/PPC

OTT/CTV

Team leadership

Tools

Klaviyo

Job description

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

Write, test, and optimize high-converting copy and creative direction for:
- Paid and organic social media
- Paid and lifecycle email campaigns
- Display, retargeting, and OTT/CTV ads
Build, launch, and optimize campaigns directly across:
- Social media platforms
- Email marketing platforms
Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

Own end-to-end social media marketing strategy, including:
- Paid social performance
- Organic social content strategy and publishing
- Channel growth, engagement, and brand consistency
Ensure social content supports acquisition, retargeting, and lifecycle efforts
Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

Own day-to-day performance across:
- Paid Social
- OTT / CTV advertising
Define channel strategy, testing roadmaps, and budget allocation
Partner with analytics and leadership to assess incrementality and efficiency

Oversee Agency Performance

SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight

Serve as the primary owner of all paid media agencies:
- Set strategy, goals, and performance expectations
- Review campaigns, creative, and performance weekly
- Push agencies beyond reporting into active optimization and testing
Ensure agency work complements—not replaces—internal execution
Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

Lead and mentor a lean internal marketing team
Marketing Mentorship for affiliate, widget, and ad-based partnerships:
- Performance tracking
- Optimization opportunities
Messaging alignment
Display & Re-targeting
Create clarity around ownership between internal resources, agencies, and partners
Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

Own performance KPIs, including:
- ROAS, CAC, CPA, LTV
- Conversion rates across the funnel
- Incrementality by channel
Translate insights into clear actions and recommendations
Deliver concise, executive-ready performance updates

What Success Looks Like (First 6–12 Months)

Paid and social channels show measurable efficiency and scale
Social media functions as both a brand and performance engine
OTT/CTV delivers clear, measurable value within the media mix
Agencies and partners are accountable and high-performing
Affiliate and widget programs are optimized and contributing incremental revenue
Leadership has confidence in channel performance and growth strategy

Requirements

Required

5+ years in performance or growth marketing lead or equivalent
Proven experience writing and optimizing conversion-focused copy for paid media and email
Hands-on experience with:
- Paid and organic social media
- Email marketing platforms - Klaviyo Preferred
Strong working knowledge of SEM/PPC and OTT/CTV
Experience managing agencies and small, high-impact teams
Data-driven mindset with strong analytical instincts

Preferred

Experience in travel, e-commerce, marketplaces, or high-intent consumer products
Familiarity with affiliate marketing, widgets, and partner-driven acquisition
Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters

This is not a coordination role—it is an ownership role.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

Growth Path