Performance/Growth Marketing Director

Dolls Kill, inc.; Oakland (CA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Dolls Kill, inc. is seeking a Performance Marketing Manager to drive incremental growth through hands-on management of campaigns across Google Ads, Meta, and TikTok.

You will collaborate with a diverse team of creatives and merchandisers to build compelling ads and optimize campaigns for profitability. The role requires 4+ years in DTC ecommerce advertising with hands-on experience on at least two major platforms, plus a data-driven mindset and strong cross-functional collaboration skills.

Qualifications

• 4+ years in DTC ecommerce advertising with hands-on experience in at least two platforms (Google Ads, TikTok, Meta).
• Experience taking data-driven approaches to marketing and media buying.
• Strong ability to collaborate with cross-functional teams and translate data into actionable insights.

Responsabilités

• Create and optimize campaigns on Meta, Google, and TikTok; analyze data to drive performance.
• Identify arbitrage opportunities and optimize bid strategies, ad formats, and creative testing.
• Assist in developing performance media budgets across channels to maximize incremental profitable sales.
• Collaborate with merchandising and creative teams using structured data and visualizations to understand customers and opportunities.
• Improve full-funnel reporting and attribution, monitor trends, and explore new channels.
• Support brand marketing with data-driven measurement recommendations.

Connaissances

Google Ads

Meta

TikTok

Snapchat

DTC Ecommerce

Data-driven marketing

Description du poste

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.

Our team is growing quickly and we are hiring across many functions. We are lookingfor team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

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About the Role

Our Performance Marketing Manager role represents a unique opportunity to leverage your digital marketing expertise to have an outsized impact at one of the most dynamic DTC brands on the planet. In this role you will drive real incremental growth through hands-on performance marketing channel management. Your deep experience in Google Ads, Meta, Tiktok and other emerging channels will come to life in smart campaign structures and inspiring ad units. You’ll have the opportunity to partner with a diverse team of creatives and merchandisers, working in concert to create exciting ads that drive real results.

Responsibilities

• Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance.
• Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
• Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
• Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
• Assist in improving full funnel reporting and attribution.
• Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels.
• Support brand marketing activities with thoughtful measurement and data-driven recommendations.

Requirements

• At least 4 years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta. Experience with Snapchat is a plus.
• Deep hands on expertise expertise in Google Ad ecommerce campaign optimization. An entrepreneurial mindset with DTC P&L understanding.
• Proven experience taking data driven approaches to marketing and media buying.
• Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
• Ability to handle multiple tasks, priorities, and deadlines.
• Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.

Brief cover letter required