Performance Growth Marketer - Full-Funnel Paid Media

Sxsw Inc; Austin (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

SXSW is seeking a driven, detail-oriented growth marketer focused on full-funnel campaign strategy and execution across paid advertising for SXSW and SXSW EDU. This role will collaborate to strategize, build, and optimize campaigns across digital ad platforms, including Meta, LinkedIn, Google, and TikTok.

The ideal candidate will analyze performance, develop segmentation and personalized journeys to drive acquisition and re-engagement, and build campaigns that move audiences from awareness to

Qualifications

• 3–5+ years of experience in performance marketing, growth marketing, paid media, or related fields.
• Understanding of full-funnel marketing strategy, customer journeys, conversion optimization, and demand generation.
• Demonstrated success in campaign development, management, and optimization across various paid marketing platforms.
• Experience with campaign measurement, attribution, tracking, and reporting.
• Strong analytical skills and ability to turn data into clear insights for channel investment.

Responsibilities

• Develop and execute digital paid acquisition campaigns across Meta, LinkedIn, Google, TikTok, and CTV.
• Focus on campaign planning, audience strategy, budget allocation, pacing, optimization, performance, and reporting.
• Create segmentation strategies and personalized journeys to drive acquisition and re-engagement.
• Build full-funnel campaigns designed to move audiences from awareness through conversion.
• Collaborate with creative and copy teams to develop and test performance-focused messaging and assets.
• Upload, schedule, and QA campaign assets across channels.
• Monitor campaign performance and identify opportunities to improve efficiency and ROI.
• Support regular performance reports and communicate insights to marketing leadership.

Skills

Performance marketing

Paid media

Full-funnel marketing

Campaign optimization

Analytics

Attribution reporting

HubSpot

CRM tools

Tools

HubSpot

Job description

SXSW is seeking a driven, detail-oriented growth marketer focused on full-funnel campaign strategy and execution across paid advertising for SXSW and SXSW EDU. This role will collaborate to strategize, build, and optimize campaigns across digital ad platforms, including Meta, LinkedIn, Google, and TikTok.

The ideal candidate will analyze performance, develop segmentation and personalized journeys to drive acquisition and re-engagement, and build campaigns that move audiences from awareness to