Performance-Driven Paid Media Specialist

Shift Digital; Birmingham (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in Birmingham, Michigan is seeking a Digital Media Specialist II responsible for managing various online media programs including Search Engine Marketing and Display Advertising. The ideal candidate will have hands-on experience in online media campaigns, strong Excel skills, and the ability to provide actionable insights based on campaign data. Candidates should possess at least two years of experience in paid search and social media, and be capable of optimizing campaign performance for optimum results.

Qualifications

• 2+ years experience in paid search and social media advertising.
• Expertise in managing online media campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Manage execution of paid search, display, and social media ad campaigns.
• Analyze performance data and optimize campaigns.
• Create and present reports and insights to clients.

Skills

Paid search expertise

Social media advertising

Analytical skills

Excel proficiency

Problem-solving

Education

Bachelor's degree in Marketing

Tools

Skai Search

Google Ads Editor

Adobe

Job description

A leading digital marketing agency in Birmingham, Michigan is seeking a Digital Media Specialist II responsible for managing various online media programs including Search Engine Marketing and Display Advertising. The ideal candidate will have hands-on experience in online media campaigns, strong Excel skills, and the ability to provide actionable insights based on campaign data. Candidates should possess at least two years of experience in paid search and social media, and be capable of optimizing campaign performance for optimum results.