Performance Paid Media Strategist: Search & Social

Converge; New York (NY); Hybrid; USD 70,000 - 75,000; Full time

Job summary

A digital marketing agency in New York is seeking a Paid Media Specialist to develop and optimize paid media strategies across various platforms. With a focus on search engine marketing and paid social, the ideal candidate will have over 3 years of hands-on experience, strong analytical skills, and a proven track record in performance marketing. This role allows for various employment structures, ensuring flexibility for the right candidate.

Qualifications

• 3+ years of experience in hands-on SEM and paid social media, ideally in an agency.
• Ability to work independently and manage multiple projects.
• Certifications in Google Ads or Meta are a plus.

Responsibilities

• Design, implement, and refine paid search campaigns and paid social initiatives.
• Track and report on campaign outcomes with actionable insights.
• Collaborate with internal teams for integrated marketing strategies.

Skills

Search engine marketing (SEM)

Paid social media management

Analytical skills

Communication

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

Google Analytics

Job description

A digital marketing agency in New York is seeking a Paid Media Specialist to develop and optimize paid media strategies across various platforms. With a focus on search engine marketing and paid social, the ideal candidate will have over 3 years of hands-on experience, strong analytical skills, and a proven track record in performance marketing. This role allows for various employment structures, ensuring flexibility for the right candidate.