Data-Driven Paid Media Specialist

Duft Watterson; Boise (ID); On-site; USD 60,000 - 80,000; Full time

Job summary

A performance marketing agency located in Boise is seeking a Performance Marketing Specialist to manage SEM campaigns, conduct data analysis, and support SEO initiatives. The ideal candidate has 2-4 years of experience with paid media, strong analytical skills, and proficiency in platforms like Google Ads and Analytics. This role provides opportunities for growth within a dynamic team focused on innovative marketing strategies and performance optimization.

Qualifications

• 2–4 years of experience running paid media campaigns.
• Familiarity with marketing analytics tools.
• Ability to analyze data and identify trends.

Responsibilities

• Manage paid search campaigns across multiple platforms.
• Build and analyze paid media dashboards.
• Implement conversion tracking strategies.
• Support SEO efforts and keyword research.

Skills

Data analysis

Campaign management

Google Ads

Microsoft Ads

SEO knowledge

Google Analytics

Attention to detail

Spreadsheets proficiency

Education

Bachelor’s degree in marketing or related field

Tools

Google Tag Manager

Google Analytics

SEMRush

Job description

A performance marketing agency located in Boise is seeking a Performance Marketing Specialist to manage SEM campaigns, conduct data analysis, and support SEO initiatives. The ideal candidate has 2-4 years of experience with paid media, strong analytical skills, and proficiency in platforms like Google Ads and Analytics. This role provides opportunities for growth within a dynamic team focused on innovative marketing strategies and performance optimization.