Paid Media Growth Specialist

Benzinga; Detroit (MI); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

Benzinga in Detroit is seeking a detail-oriented Paid Media Specialist to plan, implement, and optimize paid search campaigns across Google Ads and Bing Ads to maximize ROI. You will analyze performance data and make data-driven decisions to improve results.

You will collaborate with marketing and creative teams, manage budgets, run A/B tests, and report insights to stakeholders, ensuring campaigns align with business goals and brand guidelines.

Qualifications

• 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
• Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus.

Responsabilités

• Develop and execute paid media strategies across Google Ads and Bing Ads.
• Perform keyword research and audience targeting to structure campaigns.
• Set up bidding, budgets, ad groups, and targeting aligned to goals.
• Optimize bids, keywords, and creatives to improve ROI.
• Analyze CPC, CTR, CPA, ROAS with GA and Ads reporting.
• Provide weekly/monthly performance reports with insights.
• Collaborate with marketing and creative teams on ad copy and landing pages.
• Coordinate with SEO, Sales, and Product to align objectives.
• Run A/B tests for ads and landing pages to boost conversions.

Connaissances

PPC

Keyword research

Audience targeting

Campaign optimization

Data analysis

Outils

Google Ads

Bing Ads

Google Analytics

GTM

Description du poste

Benzinga in Detroit is seeking a detail-oriented Paid Media Specialist to plan, implement, and optimize paid search campaigns across Google Ads and Bing Ads to maximize ROI. You will analyze performance data and make data-driven decisions to improve results.

You will collaborate with marketing and creative teams, manage budgets, run A/B tests, and report insights to stakeholders, ensuring campaigns align with business goals and brand guidelines.