Performance-Driven Digital Advertising Strategist

RUMOR Advertising; Salt Lake City (UT); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Rumor Advertising is seeking a Digital Advertising Strategist to own strategy and execution across multiple clients. You will focus on Google Ads, YouTube, Google Display, Meta, and measurement tasks while collaborating with a cross-functional team in a hands-on role.

You will partner with a VP and media team to optimize campaigns, analyze data, and communicate results to clients. This role emphasizes ownership, performance, and proactive optimization within a full-service agency setting.

Qualifications

• 3+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment.
• Strong experience with Google Ads, Meta Ads Manager, YouTube, and Google Display.
• Knowledge of GA4 and Google Tag Manager.

Responsibilities

• Develop, launch, manage, and optimize campaigns across Google Ads, YouTube, Google Display, Meta, and other digital platforms.
• Manage paid search strategy including keywords, targeting, bidding, budgets, and ongoing optimization.
• Develop paid social, YouTube, and display strategies based on client objectives and audiences.

Skills

Google Ads

Meta Ads Manager

YouTube

GA4

Google Tag Manager

Conversions API

Campaign optimization

Budget management

Tools

Google Tag Manager

Google Analytics 4

Job description

RUMOR Advertising is looking for a Digital Advertising Strategist to join our media team. This is a hands-on role for someone who knows digital advertising, understands performance, and is ready to take ownership of strategy and execution across multiple clients.

You’ll work closely with our VP of Integrated Media and broader media team, with primary responsibility for Google Search, Google Display, YouTube, paid social, campaign tracking, and digital measurement.

Our other media channels, including CTV/OTT, streaming audio, broadcast, print, and out of home, are managed by other members of the team, allowing this role to focus on building deeper expertise and performance across digital advertising.

What You'll Do

• Develop, launch, manage, and optimize campaigns across Google Ads, YouTube, Google Display, Meta, and other relevant digital platforms
• Manage paid search strategy including keywords, targeting, bidding, budgets, and ongoing optimization
• Develop paid social, YouTube, and display strategies based on client objectives and audiences
• Monitor campaign pacing and performance and make informed optimization recommendations
• Analyze results and turn campaign data into clear insights for clients and internal teams
• Manage conversion tracking and measurement using Google Tag Manager and Google Analytics 4
• Partner with media, creative, account, and strategy teams to support integrated campaigns
• Participate in client meetings and confidently communicate strategy, results, and recommendations

What We’re Looking For

• 3+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment
• Strong experience with Google Ads, Meta Ads Manager, YouTube, and Google Display
• Strong understanding of GA4 and Google Tag Manager
• Experience with Meta Conversions API and Google Enhanced Conversions preferred
• Knowledge of conversion tracking, pixels, audiences, remarketing, and attribution
• Ability to look beyond clicks and impressions and understand what campaign performance means
• Strong analytical, organizational, and budget management skills
• Ability to manage multiple clients and campaigns simultaneously
• Strong communication skills and confidence working directly with clients
• Someone who is proactive, curious, and comfortable taking ownership of their work

Why RUMOR?

You’ll have clear ownership of your digital channels while working alongside specialists across a broader integrated media team. You’ll work with a variety of clients, industries, audiences, and campaign objectives, giving you the opportunity to grow your expertise and have a meaningful role in how we continue developing our digital advertising capabilities.

Founded in 1997, RUMOR is a full-service agency located in North Salt Lake , Utah with over 25 power-packed years of advertising and marketing experience logged on the odometer. We call ourselves RUMOR because we believe a rumor is the most powerful form of communication in existence—the kind that quickly and spontaneously grows until people can’t stop talking about it. We’re an ad agency with a great culture and a positive environment where merit is noticed and rewarded.

RUMOR Advertising is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.