Digital Marketing Strategist

Red E, LLC; Fargo (ND); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

401(k) retirement plan with company‑mP

Health, dental, and vision insurance

Life and disability insurance

PTO and holidays

Profit sharing

Job summary

Red E is seeking a Digital Marketing Strategist to own paid digital advertising, e‑commerce performance, and conversion optimization. You will independently manage campaigns, analyze results, and implement improvements that drive measurable revenue growth.

You will track key metrics, run A/B tests, and develop dashboards to reveal performance insights. The role emphasizes ownership, data-driven decisions, and cross‑functional collaboration with marketing and sales.

Qualifications

• 5+ years hands-on digital advertising experience.
• Advanced knowledge of Google Ads, Meta Ads, GA4, and GTM.
• Experience with e-commerce analytics, conversion tracking, and optimization.
• Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.
• Ability to independently manage campaigns, analyze results, and adjust performance.
• Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.

Responsibilities

• Develop, manage, and optimize Google Ads, Shopping, Meta ads, and retargeting campaigns.
• Manage budgets and continually optimize campaigns for ROI.
• Track and analyze CPL, CPA, CTR, conversions, sales, and revenue.
• Analyze website traffic and user behavior to increase sales and generate leads.
• Conduct A/B testing on ads, landing pages, and content to improve performance.
• Identify opportunities to improve conversion rates and reduce cart abandonment.
• Track qualified leads through the sales process to measure revenue impact.
• Develop and maintain dashboards providing marketing performance insights.
• Identify and implement new digital advertising strategies to support growth.
• Collaborate with marketing, sales, and other teams to align efforts with business goals.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

WooCommerce

WordPress

HubSpot

Google Merchant Center

Digital advertising

Analytics

Tools

Google Merchant Center

WordPress

WooCommerce

HubSpot

Google Tag Manager

GA4

Job description

The Digital Marketing Strategist is responsible for developing, managing, and optimizing Red E’s digital advertising efforts to increase online sales, generate qualified leads, improve conversions, and drive measurable revenue growth.

This is a hands-on, results-driven role focused on paid digital advertising, e-commerce performance, conversion optimization, and analytics. The Digital Marketing Strategist will independently manage campaigns, analyze performance, identify opportunities, and implement improvements that produce measurable business results.

Key Responsibilities

• Develop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns.
• Manage advertising budgets and continually optimize campaigns for performance and return on investment.
• Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue.
• Analyze website traffic and customer behavior to identify opportunities to increase online sales and generate qualified leads.
• Conduct A/B testing on advertisements, landing pages, and website content to improve performance.
• Identify opportunities to improve conversion rates, reduce abandoned carts, and strengthen the online purchasing experience.
• Track qualified leads through the sales process to measure conversion rates, revenue impact, and overall marketing effectiveness.
• Develop and maintain reporting dashboards that provide meaningful insight into marketing performance and profitability.
• Identify and implement new digital advertising strategies and opportunities that support sales and revenue growth.
• Collaborate with marketing, sales, and other team members to align digital marketing efforts with business goals.

Who We're Looking For

This role is a great fit for an experienced digital marketer who enjoys combining strategy, data, advertising, and problem-solving to produce measurable business results. You understand that successful digital marketing goes beyond clicks and impressions and are motivated by turning marketing efforts into qualified leads, sales, and revenue.

We’re looking for someone who takes ownership and goes beyond simply managing campaigns and producing reports. The right person will proactively identify opportunities, test new approaches, implement improvements, and use data to continually improve performance.

Qualifications

• 5+ years of hands-on digital advertising experience preferred.
• Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager.
• Experience with e-commerce analytics, conversion tracking, and conversion optimization.
• Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.
• Ability to independently manage campaigns, analyze results, and make performance-driven adjustments.
• Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.
• Strong attention to detail, organization, and communication skills.
• Self-motivated with the ability to take initiative and adapt in a dynamic environment.

Why This Role Matters

The Digital Marketing Strategist plays an important role in connecting Red E with new and existing customers and turning digital marketing efforts into measurable business results. Success in this role means increasing online sales, generating qualified leads, improving conversions, and contributing directly to revenue growth.

Who We Are

Red E was founded in 2012 with a simple mission: help farmers get more life, performance, and reliability out of the equipment they already own. What started as a small engineering services company has grown into a team that develops high-performance aftermarket solutions and provides parts, equipment solutions, inspections, rebuilds, and support to farmers across North America and around the world.

Our roots are in both engineering and agriculture . Red E was built around a practical idea: farmers shouldn’t always have to replace expensive equipment when thoughtful engineering, better solutions, and the right support can help their existing equipment perform better and last longer.

Today, our team continues to work directly with farmers, listening to the challenges they face in the field and developing practical solutions that make a difference during the most important times of the year. Across engineering, sales, service, parts, and support, we share the same goal: helping farmers succeed.

Built by Engineers. Driven by Farmers.

How We're Different

Plain and simple, it's our culture and our drive for excellence. We're a team that takes pride in doing good work, solving problems, supporting one another, and continually finding ways to get better.

We focus on four key areas:

• Leadership: Lead by example through servant leadership and create an environment where people can take ownership and pride in what they do.
• Purpose: Understand what we do and why it matters. Our work supports farmers and helps bring better products, services, and solutions to the marketplace.
• Opportunity: Continually look for ways to improve, learn, solve problems, and create value.
• Growth: Keep moving forward. If we aren't growing, we aren't winning.

Good alone. Together excellent.

Red E provides eligible team members with:

• 401(k) retirement plan with company match.
• Health, dental, and vision insurance plan options.
• Life and disability insurance plan options.
• Supplemental voluntary benefits.
• Paid Time Off (PTO) and paid holidays.
• Matching charitable gift fund.
• Quarterly team-building events.
• Modified flex time plan.
• Annual profit sharing.

Learn More About Red E

Want to get a better feel for who we are and what we do? Check out our website, YouTube channel , and Facebook page.

The pay range for this role is:

65,000 - 80,000 USD per year (Main Office)