Manager, Performance Creative Strategy

HelloFresh; New York (NY); On-site; USD 101,000 - 117,000; Full time

Benefits offered by this job

Competitive salary

401k match

FSA

Parental leave

HelloFresh discount

Snacks & meals

Company outings

ERGs

Job summary

HelloFresh is seeking an entrepreneurial, strategic Creative Strategy Manager to join our Performance and Innovation Team. You will partner with Brand Creative and Growth Marketing to build end-to-end strategy and oversee creative testing for paid channels.

The role emphasizes data-driven insights, rapid reaction to briefs, and producing high-quality content that drives engagement and conversions across Meta, TikTok, YouTube, and Google. We value collaboration and a can-do attitude.

Qualifications

• Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required.
• 5-7 years of creative strategy/marketing experience in a start-up; high-output environment.
• Experience writing creative briefs and providing thoughtful feedback for marketing assets.
• Excellent interpersonal, verbal and written communication skills.
• Experience planning and executing marketing campaigns from start to finish.

Responsibilities

• Partner with Growth and GM teams to build strategic creative briefs that drive conversions on paid channels.
• Identify key creative testing opportunities and brief assets that align with testing goals.
• Collaborate with the creative team to develop high-quality, compelling content that drives engagement and measurable results.
• Monitor and analyze the performance of assets, using data-driven insights to identify areas for optimization.
• Share performance insights and next steps regularly with marketing leadership and creative partners.
• Stay informed about industry trends, platform updates, and emerging technologies to enhance campaign performance.

Skills

Creative strategy

Marketing experience

Creative briefs

Communication skills

Paid social

Growth marketing

Education

Bachelor's degree in Advertising/Marketing/Communications

Job description

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams.

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

You will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results. The ideal candidate will be ready to react to growth briefs by applying data-driven insights and creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production. You'll be able to quickly react to data and guide the creative team on producing more conversion driving assets.

You will …

• Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
• Bring learnings and insights to every project to ensure we are delivering best in class creative
• Identify key creative testing opportunities and brief in assets that align with testing goals
• Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
• Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
• Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
• Share performance insights and next steps regularly with marketing leadership and creative partners
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

You are…

• Someone with a contagious "can-do" attitude that thrives in fast-paced environments
• Passionate about owning projects from start to finish
• Comfortable leading through ambiguity and digging into the details to solve
• Exceptional with communication skills, both written and verbal
• Fluent in paid social media channels and growth marketing

At a minimum, you have...

• Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required
• 5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, and drives results for a fast growing business
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Excellent interpersonal, verbal and written communication skills
• Experience in planning and executing marketing campaigns from start to finish

You'll get...

• Competitive Salary & 401k company match that vests immediately upon participation
• Flexible Spending Account (FSA)
• Pre-tax commuter benefits
• Generous parental leave of 16 weeks, PTO, and Holidays
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• 15% discount on friends & family meal kit subscriptions
• In-office snacks, weekly catered lunches, and fun events
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$101,430-$117,300 USD