Performance Creative Strategist - Paid Social Growth

HubFit; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

HubFit is seeking a hands-on Performance Creative Strategist to bridge performance data and creative production for paid ads across Meta, TikTok, and YouTube. You will own the upstream strategy and turn conversion insights into sharp briefs for our design and motion teams.

You are a data-driven storyteller who tracks trends, writes hook-focused copy, and translates metrics into high-converting creative direction. You will lead weekly sprint testing and manage creator briefs and timelines.

Qualifications

• Hands-on experience driving paid acquisition growth.
• Ability to write hooks and angles for ads.
• Strong data literacy to evaluate creative performance.
• Proven ability to translate insights into briefs for designers.
• Comfort with integrating AI tools to accelerate ideation.

Responsibilities

• Own creative strategy for paid social across Meta, TikTok, YouTube.
• Track trends and formats to refresh creative direction weekly.
• Write ad copy, scripts, and overlays grounded in customer psychology.
• Translate platform metrics into briefs for the design team.
• Source and manage native content creators for platform-first videos.
• Run structured weekly creative testing sprints to validate hypotheses.

Skills

Performance Creative Experience

Direct Response Copywriting

Analytical Fluency

Premium Briefing Habits

AI Tool Integration

Job description

HubFit is seeking a hands-on Performance Creative Strategist to bridge performance data and creative production for paid ads across Meta, TikTok, and YouTube. You will own the upstream strategy and turn conversion insights into sharp briefs for our design and motion teams.

You are a data-driven storyteller who tracks trends, writes hook-focused copy, and translates metrics into high-converting creative direction. You will lead weekly sprint testing and manage creator briefs and timelines.