Creative Strategist with Media Buying Experience

Virtual Assist; United States; Remote; MXN 1,086,000 - 1,628,000; Full time

Job summary

Virtual Assist is seeking a Creative Strategist with hands-on paid advertising experience to connect performance data with creative development. You’ll analyze campaign performance, identify patterns in ads, and turn insights into briefs and scripts for creators.

You don’t need to be a full-time media buyer, but you should have practical experience with paid campaigns in Ads Manager and a solid understanding of eCommerce metrics. This role is remote and full-time, with US Eastern Time overlap.

Qualifications

• 1+ year of experience in creative strategy, paid advertising, or a related role.
• Hands-on experience working with Meta Ads Manager.
• Strong understanding of eCommerce advertising metrics and creative performance.
• Experience developing creator or UGC ad briefs and scripts.
• Strong analytical and problem-solving skills.
• Highly organized and detail-oriented.
• Strong written and verbal English communication skills.

Responsibilities

• Analyze Meta and TikTok campaign performance and key creative metrics.
• Identify high- and low-performing creatives and analyze what contributed to their performance.
• Document creative learnings and turn data into actionable insights.
• Monitor creative performance and recommend new concepts when results begin to decline.
• Develop structured testing plans across angles, hooks, formats, and creator profiles.
• Write clear creator briefs and scripts with multiple hook variations.
• Match creative concepts with appropriate creator profiles.
• Review creator drafts and provide clear, actionable feedback.
• Collaborate with the media buying team on campaign structure and creative testing.
• Communicate performance insights, learnings, and recommended next steps.

Skills

Analytical skills

Organizational skills

Communication skills

Tools

Meta Ads Manager

TikTok Ads

Job description

Creative Strategist with Media Buying Experience

Remote | Full-Time | US Eastern Time

Reports To: Co-Founder

About the Company:

We are a remote-first UGC agency working with established eCommerce brands on creator-led content, paid advertising, creative strategy, testing, and growth.

We work with a diverse network of creators across multiple product categories. We’re a lean, collaborative team that values organization, initiative, clear communication, and a good sense of humor.

About the Role:

We’re looking for a Creative Strategist with hands-on paid advertising experience to connect performance data with creative development.

You’ll analyze campaign performance, identify patterns in successful and underperforming ads, determine opportunities for testing, and turn those insights into clear creative briefs and scripts for creators.

You don’t need to be a full-time media buyer, but you should have practical experience working with paid advertising campaigns in Ads Manager.

Responsibilities:

• Analyze Meta and TikTok campaign performance and key creative metrics
• Identify high- and low-performing creatives and analyze what contributed to their performance
• Document creative learnings and turn data into actionable insights
• Monitor creative performance and recommend new concepts when results begin to decline
• Develop structured testing plans across angles, hooks, formats, and creator profiles
• Write clear creator briefs and scripts with multiple hook variations
• Match creative concepts with appropriate creator profiles
• Review creator drafts and provide clear, actionable feedback
• Collaborate with the media buying team on campaign structure and creative testing
• Communicate performance insights, learnings, and recommended next steps

Requirements:

• 1+ year of experience in creative strategy, paid advertising, or a related role
• Hands-on experience working with Meta Ads Manager
• Strong understanding of eCommerce advertising metrics and creative performance
• Experience developing creator or UGC ad briefs and scripts
• Strong analytical and problem-solving skills
• Highly organized and detail-oriented
• Strong written and verbal English communication skills

Nice to Have:

• Experience with TikTok Ads
• Experience working with eCommerce brands
• Familiarity with Meta Ad Library and TikTok Creative Center
• Experience with YouTube advertising
• Experience working with creator-led advertising

If you enjoy combining data, creative thinking, and advertising strategy, we’d love to learn more about your experience.