Performance Creative Lead – Paid Media & Growth

Slingshot AI; London (KY); On-site; USD 90,000 - 170,000; Full time

Benefits offered by this job

Travel between NYC / London offices

Free lunch and coffee in office

Generous learning budget

Personal therapy covered

Job summary

Slingshot AI is seeking a Creative Performance Lead to join its marketing team. You will identify, create, test, and scale our D2C creative motion to drive Ash adoption.

In this hands-on role you will build the testing loop, produce assets, and collaborate with media buyers to optimize paid campaigns across networks. You’ll shape the voice and visuals of Ash to connect with consumers seeking mental health support.

Qualifications

• You produce assets yourself using the AI stack, Figma, CapCut.
• Transition from paid media to creative, or vice versa; strong understanding of audience.
• Proven ability to write performance copy and iterate quickly.
• Consumer-focused, ideally subscription. SaaS background not preferred.

Responsibilities

• Own the weekly experiment loop: hypothesis, A/B testing, results review and iteration.
• Build a repeatable testing cadence with an angle library and real user language.
• Create winning concepts and raise hit rate for paid media while managing spend.
• Write hooks, headlines, overlays, and scripts in the voice of the user.
• Brief at volume for multiple creators, optimized for each network.
• Coach creators with tight feedback and assist in producing content when needed.
• Collaborate with media buying on a weekly cadence and review KPI outcomes.
• Develop product and audience understanding to inform paid strategy.
• Set the visual and verbal point of view for Ash in the market.

Skills

Creative testing

Performance copywriting

A/B testing

Media buying

Tools

Figma

CapCut

AI image generation

Job description

Slingshot AI is seeking a Creative Performance Lead to join its marketing team. You will identify, create, test, and scale our D2C creative motion to drive Ash adoption.

In this hands-on role you will build the testing loop, produce assets, and collaborate with media buyers to optimize paid campaigns across networks. You’ll shape the voice and visuals of Ash to connect with consumers seeking mental health support.