Performance Creative Lead, Growth Marketing

The Health Institute

Franklin (TN)

On-site

USD 77,000 - 104,000

Full time

5 days ago

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Job summary

The Health Institute is seeking a Performance Creative Manager to own the strategy, development, testing, and execution of creative across our paid media programs. You will translate performance data into insights, develop testing hypotheses, and drive high-quality creative from concept through launch at scale.

Ideal candidates combine strong creative instincts with rigorous analytics, able to spot powerful hooks and translate results into next-generation creative across video, UGC, and

Qualifications

5–8+ years in performance creative, paid social, or growth marketing.
Proven ability to use paid media data to inform creative strategy.
Strong analytical skills and ability to identify patterns in data.
Exceptional judgment in visual storytelling and direct-response creative.
Experience developing creative briefs and managing high-volume production.

Responsibilities

Own performance creative strategy across paid media channels.
Develop a pipeline of concepts, hypotheses, and testing opportunities.
Build weekly and monthly creative testing roadmaps.
Translate performance data into actionable creative recommendations.
Manage creative production calendar and workflows.
Lead testing and iteration with clear hypotheses and outcomes.
Collaborate with agencies, creators, and production partners.

Skills

Performance creative

Paid media

Creative strategy

Growth marketing

Analytical thinking

Storytelling

Job description

Ideal candidates combine strong creative instincts with rigorous analytics, able to spot powerful hooks and translate results into next-generation creative across video, UGC, and

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