Performance Creative Strategist

AS Beauty Group; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

AS Beauty Group is seeking a Creative Strategist to lead the creative vision for paid social and search campaigns. You will work across Growth, Creative, and Influencer teams to develop and execute ads and landing pages across multiple channels from concept to delivery.

The role blends creative innovation with data-driven performance, requiring a track record of winning concepts that boost omni-channel performance in a fast-paced, growth-focused environment.

Qualifications

• 3-5 years of experience in creative strategy for paid social
• Experience with DTC ecommerce
• Proven track record across a variety of creative formats
• Advanced proficiency in paid social platforms and best practices
• Experience implementing AI tools such as Claude in workflows

Responsibilities

• Develop and execute comprehensive creative strategies for paid social and search campaigns across all product launches and growth initiatives for multiple SKUs
• Collaborate with Growth to strategize experiments, analyze performance data, and optimize approaches based on insights
• Manage end-to-end creative workflows from concepting to final approval
• Execute persona research to identify new audiences and expand reach
• Build and maintain a pipeline of diverse creative aligned with platform best practices (Meta, AppLovin, TikTok, YouTube, Amazon)
• Support weekly launch needs with on-brand creative concepts that drive results
• Analyze organic social trends and competitive landscape to inform direction
• Coordinate cross-functional workflows to ensure seamless campaign execution
• Monitor platform shifts and AI developments to stay ahead of trends and maintain competitive advantage

Skills

Paid social strategy

Campaign management

Creative concepting

Data analysis

AI tools (Claude)

Cross-functional collaboration

Omni-channel advertising

Tools

Meta Ads

AppLovin

TikTok Ads

YouTube Ads

Amazon Ads

Job description

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beautys portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

We're looking for a Creative Strategist to drive the creative vision behind our paid social and search campaigns. Reporting to the Senior Director of Creative Performance, you'll be responsible for strategizing, concepting, and executing hundreds of ads and landing pages across multiple channels from initial idea through final execution.

This role requires someone who can balance creative innovation with data-driven performance, keeping pace with the volume and diversity of our creative needs while staying ahead of social, cultural, and platform shifts.

The ideal candidate thrives in a fast-paced environment and has a proven track record of developing winning creative concepts that drive omni-channel performance. You'll work closely with our Growth, Creative, and Influencer teams to bring bold ideas to life while maintaining brand equity.

What You'll Do

• Develop and execute comprehensive creative strategies for paid social and search campaigns across all product launches and growth initiatives for multiple SKUs.
• Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights
• Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval
• Execute thorough persona research to identify new audiences and expand reach while improving campaign performance
• Build and maintain a robust pipeline of diverse creative aligned with Meta, AppLovin, TikTok, YouTube and Amazon best practices and platform requirements
• Support weekly launch needs by developing timely, on-brand creative concepts that drive results
• Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction
• Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution
• Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage
• Integrate AI developments into creative workflows to improve efficiency and output quality

What You'll Bring

• 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce
• Proven expertise across a variety of creative formats
• Advanced proficiency in paid social advertising platforms and best practices
• Strong analytical skills balanced with a creative mindset
• Experience and curiosity in implementing AI tools such as Claude in your creative workflows
• Deep understanding of social media trends and platform-specific creative requirements
• Strong project management skills with ability to juggle multiple campaigns and deadlines
• Experience conducting audience research and translating insights into actionable creative strategies
• Collaborative mindset with experience working cross-functionally in fast-paced environments
• Ability to thrive in a fast paced environment

What Success Looks Like

• Develop winning ad concepts that consistently drive performance for the ad account
• Successfully execute creative strategies from conception through final delivery, meeting all timeline requirements
• Consistently deliver on weekly launch creative needs without compromising quality or brand standards
• Lead creative diversity initiatives that result in measurable improvements in campaign performance and audience engagement
• Identify, unlock, and scale new customer personas through strategic creative approaches and audience research
• Demonstrate clear impact on key performance metrics including ROAS, CPA, and creative engagement rates