Performance Content Director – DTC Health & Wellness

Inno Supps; Las Vegas (NV); On-site; USD 120,000 - 180,000; Full time

Job summary

Inno Supps, a fast-growing DTC health and wellness brand, is seeking a Content Director who turns consumer insights into high-performing content that converts, from ideation to execution. This performance-driven leadership role requires strategic thinking, messaging development, and the ability to guide copywriters and creative teams through campaigns across paid media, landing pages, and video scripts.

You will own content quality, timelines, and impact on growth.

Qualifications

• Direct-response copywriting experience for performance marketing.
• Ability to move between short-form ads and long-form landing pages.
• Strong data-driven decision making using performance data.

Responsibilities

• Lead content strategy, creative direction, and campaign concepts.
• Write and oversee landing pages, ads, headlines, and scripts.
• Direct and coach copywriters and creative teams.
• Collaborate with performance marketing, design, and video teams.
• Analyze creative performance and refine messaging for conversions.
• Research competitors and market trends to differentiate messaging.
• Develop multiple creative variations and scale winning concepts.
• Ensure content quality, timelines, and impact on growth.

Skills

Direct-response copywriting

Performance marketing

Content strategy

Creative leadership

Campaign development

Consumer insights

Job description

Inno Supps, a fast-growing DTC health and wellness brand, is seeking a Content Director who turns consumer insights into high-performing content that converts, from ideation to execution. This performance-driven leadership role requires strategic thinking, messaging development, and the ability to guide copywriters and creative teams through campaigns across paid media, landing pages, and video scripts.

You will own content quality, timelines, and impact on growth.