Performance Copywriter & Creative Strategist - DTC Wellness

Inno Supps; Las Vegas (NV); On-site; USD 70,000 - 110,000; Full time

Job summary

Inno Supps is seeking an exceptional Creative Strategist/Marketing Copywriter who turns ideas and product benefits into copy that converts.

This performance-driven role requires writing high-converting landing pages, ads, and campaigns, developing fresh angles for Meta, TikTok, and funnels, and collaborating with design and performance teams to scale revenue. You’ll test relentlessly and iterate based on data.

Qualifications

• Experience writing high-converting copy for landing pages, ads, and campaigns.
• Strong understanding of hooks, offers, and conversion psychology.
• Ability to write quickly while maintaining quality and testing ideas with data.

Responsibilities

• Write high-converting landing pages, advertorials, paid social ads, hooks, headlines, and campaign copy.
• Develop fresh angles, concepts, and messaging for Meta, TikTok, and performance funnels.
• Turn product benefits and consumer insights into clear, compelling stories.
• Partner with creative, design, and performance marketing teams to bring campaigns from concept through launch.
• Analyze performance and rapidly iterate on hooks, angles, offers, and messaging.
• Research competitors, customer pain points, market trends, and winning creative to uncover new opportunities.
• Build multiple creative variations to support continuous testing and scaling.

Skills

Direct-response copywriting

Performance marketing copy

Landing pages

Hooks & headlines

Campaign copy

Fast writing

Portfolio that sells

Job description

Inno Supps is seeking an exceptional Creative Strategist/Marketing Copywriter who turns ideas and product benefits into copy that converts.

This performance-driven role requires writing high-converting landing pages, ads, and campaigns, developing fresh angles for Meta, TikTok, and funnels, and collaborating with design and performance teams to scale revenue. You’ll test relentlessly and iterate based on data.