Content Director

Inno Supps; Las Vegas (NV); On-site; USD 120,000 - 180,000; Full time

Job summary

Inno Supps, a fast-growing DTC health and wellness brand, is seeking a Content Director who turns consumer insights into high-performing content that converts, from ideation to execution. This performance-driven leadership role requires strategic thinking, messaging development, and the ability to guide copywriters and creative teams through campaigns across paid media, landing pages, and video scripts.

You will own content quality, timelines, and impact on growth.

Qualifications

• Direct-response copywriting experience for performance marketing.
• Ability to move between short-form ads and long-form landing pages.
• Strong data-driven decision making using performance data.

Responsibilities

• Lead content strategy, creative direction, and campaign concepts.
• Write and oversee landing pages, ads, headlines, and scripts.
• Direct and coach copywriters and creative teams.
• Collaborate with performance marketing, design, and video teams.
• Analyze creative performance and refine messaging for conversions.
• Research competitors and market trends to differentiate messaging.
• Develop multiple creative variations and scale winning concepts.
• Ensure content quality, timelines, and impact on growth.

Skills

Direct-response copywriting

Performance marketing

Content strategy

Creative leadership

Campaign development

Consumer insights

Job description

We're one of the fastest-growing DTC Health & Wellness brands, and we're looking for an exceptional Content Director who knows how to turn consumer insights, creative concepts, and product benefits into high-performing content that converts.

This is a performance-driven creative leadership role for someone who can think strategically, develop compelling messaging, and lead content initiatives from ideation through execution. We need someone who understands that great content does more than sound good—it needs to stop the scroll, create desire, and drive measurable results.

What You'll Own:

• Content Strategy & Creative Direction: Lead the development of high-converting messaging, creative angles, hooks, and campaign concepts across paid media and performance funnels.
• Copywriting & Execution: Write and oversee compelling landing pages, advertorials, paid social ads, video scripts, headlines, and campaign copy.
• Creative Leadership: Direct and provide actionable feedback to copywriters and creative teams, ensuring consistency, quality, and alignment with performance objectives.
• Campaign Development: Partner with performance marketing, design, and video production teams to bring campaigns from initial concept through launch.
• Performance Optimization: Analyze creative performance, identify winning messaging, and continuously refine hooks, angles, offers, and content strategies to improve conversions.
• Consumer & Market Research: Research competitors, customer pain points, buying behaviors, and market trends to uncover new opportunities and develop differentiated messaging.
• Creative Testing & Scaling: Drive the development of multiple creative variations, establish testing priorities, and scale winning concepts across channels.
• Content Accountability: Own content quality, creative output, timelines, and overall effectiveness, ensuring the team consistently delivers high-impact assets that support business growth.

You'll Be a Great Fit If You:

• Have strong direct-response or performance marketing copywriting experience
• Understand hooks, awareness levels, customer psychology, offers, and conversion
• Can move between short-form ad copy and long-form landing page storytelling
• Write quickly without sacrificing quality
• Love testing ideas and using performance data to make your next concept better
• Have a portfolio of copy that demonstrates your ability to sell, not just write
• Bonus: Experience in DTC, supplements, health & wellness, beauty, or other high-volume performance marketing environments.

Inno Supps - High Quality Sports Supplements

Inno Supps (@innosupps) Instagram photos and videos