Pediatric Health Marketing & Communications Lead

Catalpa Health; Appleton (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Health insurance plans (multiple)

Retirement plan with company match

Paid holidays and PTO

Professional development reimbursement

Wellness program

Job summary

Catalpa Health, a pediatric mental health non-profit in Wisconsin, seeks a Marketing and Communications Lead to develop and implement strategies that raise awareness and access to pediatric behavioral health services. You will translate our mission into compelling stories for families, providers, schools, and community partners.

You will oversee content across websites, newsletters, social media, and campaigns, ensuring consistent branding and measurable impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3–5 years of experience in marketing roles with both tactical and strategic work.

Responsibilities

• Develop and execute day-to-day marketing and communications activities for Catalpa Health and Catalpa Foundation.
• Write, edit, and coordinate content for websites, newsletters, social media, email campaigns, brochures, presentations, reports, and other communications.
• Develop compelling stories showing impact on children, adolescents, families and the community.
• Manage the organization's social media presence, including content planning, creation, scheduling, monitoring and engagement.
• Draft press releases, media pitches, talking points, articles, and other public relations materials.
• Maintain consistency of the organization’s visual identity, messaging, and tone across communications.
• Develop or coordinate the creation of graphics, digital assets, presentations, flyers, brochures, and other marketing materials.
• Develop internal communications to keep staff informed and engaged. Create newsletters, announcements, leadership communications, presentations, and other internal materials.
• Develop digital campaigns to promote services, educational resources, events, fundraising, and community programs.
• Manage communications projects from planning through completion, including timelines, approvals, stakeholders and deliverables.

Skills

Marketing strategy

Communications

Content creation

Social media management

Public relations

Brand management

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing or Communications

Tools

Content Management Systems

Design tools

Email marketing tools

Job description

Catalpa Health, a pediatric mental health non-profit in Wisconsin, seeks a Marketing and Communications Lead to develop and implement strategies that raise awareness and access to pediatric behavioral health services. You will translate our mission into compelling stories for families, providers, schools, and community partners.

You will oversee content across websites, newsletters, social media, and campaigns, ensuring consistent branding and measurable impact.