Marketing and Communications Lead

Catalpa Health; Appleton (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Health insurance plans (multiple)

Retirement plan with company match

Paid holidays and PTO

Professional development reimbursement

Wellness program

Job summary

Catalpa Health, a pediatric mental health non-profit in Wisconsin, seeks a Marketing and Communications Lead to develop and implement strategies that raise awareness and access to pediatric behavioral health services. You will translate our mission into compelling stories for families, providers, schools, and community partners.

You will oversee content across websites, newsletters, social media, and campaigns, ensuring consistent branding and measurable impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3–5 years of experience in marketing roles with both tactical and strategic work.

Responsibilities

• Develop and execute day-to-day marketing and communications activities for Catalpa Health and Catalpa Foundation.
• Write, edit, and coordinate content for websites, newsletters, social media, email campaigns, brochures, presentations, reports, and other communications.
• Develop compelling stories showing impact on children, adolescents, families and the community.
• Manage the organization's social media presence, including content planning, creation, scheduling, monitoring and engagement.
• Draft press releases, media pitches, talking points, articles, and other public relations materials.
• Maintain consistency of the organization’s visual identity, messaging, and tone across communications.
• Develop or coordinate the creation of graphics, digital assets, presentations, flyers, brochures, and other marketing materials.
• Develop internal communications to keep staff informed and engaged. Create newsletters, announcements, leadership communications, presentations, and other internal materials.
• Develop digital campaigns to promote services, educational resources, events, fundraising, and community programs.
• Manage communications projects from planning through completion, including timelines, approvals, stakeholders and deliverables.

Skills

Marketing strategy

Communications

Content creation

Social media management

Public relations

Brand management

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing or Communications

Tools

Content Management Systems

Design tools

Email marketing tools

Job description

We are hiring a Marketing and Communications Lead to join the Catalpa Health team. The Marketing and Communications Lead is responsible for developing and executing marketing and communications strategies that increase awareness of the clinic's pediatric behavioral health services and supports access to care for children, adolescents, and families.

This position plays a key role in communicating the clinic's mission, services, and impact to families, healthcare providers, schools, and community organizations. The Marketing and Communications Lead ensures that all messaging is accurate, compassionate, accessible, and aligned with the clinic's values and commitment to quality care. The ideal candidate is a creative, organized, and strategic communicator who can translate organizational priorities into compelling messaging and measurable results.

Who We Are

Catalpa Health is a pediatric mental health non-profit organization serving over 7,800 children in the Fox Valley annually. Our team members work diligently to meet the needs of our clients, offering families the support they need at the right time, close to home. Our vision to inspire hope and provide world-class mental health care is our driving force and is realized each day through the actions of our team members.

Why Choose Catalpa Health?

Building a supportive work environment is at the heart of our values. One way of expressing that support is by providing a comprehensive whole-person benefits plan. We believe in providing resources to our team members to support them in all stages of their life’s journey.

Benefits Of Working At Catalpa Health

• Competitive pay
• Multiple health insurance plans offering both FSA and HSA pre-tax savings
• Dental and vision insurance plans
• Life Insurance, Critical Illness and Accident insurance
• Short & Long-term disability
• Retirement plan with generous company match
• Dependent Care Saving Plan
• Paid Time Off, plus 9 paid holidays each year (Full time employees earn up to 3 weeks in your first full year of employment)
• Annual professional development/continuing education reimbursement program
• Wellness program providing additional resources to help our team members maintain a healthy work-life balance

Work Environment

• Casual dress code
• Centrally located and close to Fox River Mall
• Supportive and dedicated staff members

Position Essential Functions And Responsibilities

• Develop and execute day-to-date marketing and communications activities for Catalpa Health and Catalpa Foundation
• Write, edit, and coordinate content for websites, newsletters, social media, email campaigns, brochures, presentations, reports, and other communications.
• Develop compelling stories that demonstrate the organization's impact on children, adolescents, families, and the broader community.
• Manage the organization's social media presence, including content planning, creation, scheduling, monitoring, and engagement.
• Draft press releases, media pitches, talking points, articles, and other public relations materials.
• Maintain consistency of the organizations’ visual identity, messaging, and tone across communications.
• Develop or coordinate the creation of graphics, digital assets, presentations, flyers, brochures, and other marketing materials.
• Develop internal communications that keep staff informed and engaged. Create newsletters, announcements, leadership communications, presentations, and other internal materials.
• Develop digital campaigns to promote services, educational resources, events, fundraising initiatives, and community programs.
• Manage communications projects from planning through completion, including timelines, approvals, stakeholders and deliverables.

Education/Experience

• Bachelors degree in Marketing, Communications or related field.
• 3-5 Years of experience working in marketing roles that include tactical and strategic work.

Skills Needed

• Strong personal credibility with the ability to build trusted relationships with senior business leaders and all levels of the organization.
• Excellent communicator, ability to communicate clearly and succinctly, verbally and in writing in both formal and informal settings with all organization stakeholders.
• Ability to effectively deliver presentations and training.
• Creative thinker with strong decision-making skills.
• Ability to manage competing priorities and meet deadlines.
• Experience managing social media platforms, websites, email marketing, and digital content.
• Familiarity with marketing analytics, content management systems, and design tools.
• Strong business acumen.
• Excellent attention to detail.
• Commitment to maintaining brand consistency, professionalism, and confidentiality.

Catalpa Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.